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Price competition is a symptom. When a business cannot clearly explain to a customer why it should be chosen, price becomes the only argument left. In an oversaturated market, this turns into a rat race: whoever earns less, wins.<\/p>\n
But there is another way. Brands that discover their unique value \u2014 something impossible to copy and pointless to compare on price \u2014 permanently exit this race. They do not compete on someone else’s field. They create their own.<\/p>\n
EBA Management Development Centre team, together with Olena Syrchina<\/strong><\/span>, invite you to participate in the Online-Lecture: Strategic Marketing: Escaping the Price Competition Trap.<\/span><\/span><\/b><\/p>\n Target audience: <\/span><\/strong>business owners, company executives, marketing directors, and everyone who takes responsibility for business development strategy.<\/span><\/span><\/p>\n Questions for discussion:<\/b><\/p>\n\n