{"id":737557,"date":"2026-04-29T12:29:01","date_gmt":"2026-04-29T09:29:01","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=737557"},"modified":"2026-07-10T17:20:56","modified_gmt":"2026-07-10T14:20:56","slug":"online-lektsiya-yak-osobystyj-brend-formuye-reputatsijnyj-imunitet-kompaniyi-2026-08-27","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-yak-osobystyj-brend-formuye-reputatsijnyj-imunitet-kompaniyi-2026-08-27\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u042f\u043a \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0444\u043e\u0440\u043c\u0443\u0454 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0456\u043c\u0443\u043d\u0456\u0442\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 [:en]Online-Lecture: How Personal Branding Builds a Company\u2019s Reputation Immunity[:]"},"content":{"rendered":"<p><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">Today, a company\u2019s reputation can be lost in a single day, while restoring it requires significant time and financial resources. In times of \u043a\u0440\u0438\u0437es, media pressure, and increasing competition, businesses need reliable tools to protect trust.During this lecture, we will explore how personal brands of key executives create \u201creputation immunity\u201d and help companies not only withstand crises but also strengthen their market position.<\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">EBA Management Development Centre team, together with <b>Tetiana Kiriychuk<\/b>, invite you to participate in the <b>Online-Lecture: How Personal Branding Builds a Company\u2019s Reputation Immunity<\/b>.<\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><b>Target audience:<\/b> CEOs, business owners, PR directors, communications professionals, marketing directors.<\/p>\n<p data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><b>Questions for discussion:<\/b><\/p>\n<ul>\n<li>Why companies without personal brands are more vulnerable in times of crisis?<\/li>\n<li>How \u201creputation immunity\u201d is formed and what it consists of?<\/li>\n<li>The role of CEOs and top management in reputation management is important.<\/li>\n<li>How personal branding reduces the cost of reputation crises?<\/li>\n<li>Integrating personal brands into PR and communication strategies.<\/li>\n<li>Common mistakes companies make in reputation management.<\/li>\n<\/ul>\n<p><em>Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his\/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.<\/em><\/p>\n<p><strong><span style=\"color: #ff0000\">Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at <\/span><a href=\"mailto:development@eba.com.ua\">development@eba.com.ua<\/a> <span style=\"color: #ff0000\">or call <\/span>(044) 496-06-01<span style=\"color: #ff0000\">.<\/span><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Today, a company\u2019s reputation can be lost in a single day, while restoring it requires significant time and financial resources. In times of \u043a\u0440\u0438\u0437es, media pressure, and increasing competition, businesses need reliable tools to protect trust.During this lecture, we will explore how personal brands of key executives create \u201creputation immunity\u201d and help companies not only [&hellip;]<\/p>\n","protected":false},"author":46385,"featured_media":737568,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: How Personal Branding Builds a Company\u2019s Reputation Immunity - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-yak-osobystyj-brend-formuye-reputatsijnyj-imunitet-kompaniyi-2026-08-27\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: How Personal Branding Builds a Company\u2019s Reputation Immunity - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Today, a company\u2019s reputation can be lost in a single day, while restoring it requires significant time and financial resources. 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