{"id":733606,"date":"2026-04-14T19:14:39","date_gmt":"2026-04-14T16:14:39","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=733606"},"modified":"2026-06-11T18:36:05","modified_gmt":"2026-06-11T15:36:05","slug":"trening-yak-pryjmaty-rishennya-v-employer-branding-na-osnovi-danyh-2026-04-14-19-14","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/trening-yak-pryjmaty-rishennya-v-employer-branding-na-osnovi-danyh-2026-04-14-19-14\/","title":{"rendered":"\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 employer branding \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445"},"content":{"rendered":"<p>\u0423 \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0441\u0442\u0438\u043a\u0430\u044e\u0442\u044c\u0441\u044f \u0437 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f\u043c\u0438, \u044f\u043a\u0456 \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u0438 \u0456\u043d\u0442\u0443\u0457\u0442\u0438\u0432\u043d\u043e: \u0437\u043d\u0438\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u0433\u0443\u043a \u043d\u0430 \u0432\u0430\u043a\u0430\u043d\u0441\u0456\u0457, \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u043f\u043b\u0438\u043d\u043d\u0456\u0441\u0442\u044c, \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0430\u0431\u043e \u0436 \u043e\u043a\u0440\u0435\u043c\u0456 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438 \u0434\u0430\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u043d\u0456\u0436 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043b\u043e\u0441\u044c. \u0423 \u0442\u0430\u043a\u0438\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0430\u044e\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u2014 \u0441\u0430\u043c\u0435 \u0432\u043e\u043d\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0437\u043c\u0456\u043d \u0442\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f.<\/p>\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0426\u0435\u043d\u0442\u0440\u0443 \u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0420\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0457 \u0411\u0456\u0437\u043d\u0435\u0441 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0441\u043f\u0456\u043b\u044c\u043d\u043e <b>\u0410\u043d\u043d\u043e\u044e \u041b\u0435\u0441\u044c\u043a\u0456\u0432<\/b> \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0438\u0439 <b>\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 employer branding \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445.<\/b>  <\/p>\n<p>\u0426\u0435\u0439 \u0442\u0440\u0435\u043d\u0456\u043d\u0433 \u0441\u0444\u043e\u043a\u0443\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0443 employer branding \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u0437\u043c\u0443 candidate \u0442\u0430 employee journey \u2014 \u0432\u0441\u0456\u0445 \u0442\u043e\u0447\u043e\u043a \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u043b\u044e\u0434\u0438\u043d\u0438 \u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0454\u044e.<\/p>\n<p><b>\u0426\u0456\u043b\u044c\u043e\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f<\/b><b>:<\/b><\/p>\n<ul>\n<li>HRD, Head of HR, Employer Brand Managers.<\/li>\n<li>\u0420\u0435\u043a\u0440\u0443\u0442\u0435\u0440\u0438 \u0442\u0430 HR-\u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0437 candidate experience.<\/li>\n<li>\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f.<\/li>\n<li>\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438, \u044f\u043a\u0456 \u0445\u043e\u0447\u0443\u0442\u044c \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 HR \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445.<\/li>\n<\/ul>\n<p><b>\u0423 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438:<\/b><\/p>\n<ul>\n<li>\u0417\u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c, \u044f\u043a \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u0438 \u0434\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443 employer branding.<\/li>\n<li>\u041d\u0430\u0432\u0447\u0430\u0442\u044c\u0441\u044f \u043e\u0431\u0438\u0440\u0430\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u0437\u0430\u043f\u0438\u0442\u0438.<\/li>\n<li>\u041f\u043e\u0431\u0430\u0447\u0430\u0442\u044c, \u044f\u043a \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u043f\u043e\u0432\u043d\u0438\u0439 \u0446\u0438\u043a\u043b \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c \u2014 \u0432\u0456\u0434 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0434\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f.<\/li>\n<li>\u041e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0456\u0439, \u044f\u043a\u0438\u0439 \u043c\u043e\u0436\u043d\u0430 \u043e\u0434\u0440\u0430\u0437\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/li>\n<\/ul>\n<p><b>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430:<\/b><\/p>\n<p>\u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0443 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c \u0456\u0437 4 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0434\u0435 \u0432\u0438\u043d\u0438\u043a\u0430\u043b\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0430\u0431\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438, \u044f\u043a\u0456 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0431\u0443\u043b\u043e \u0432\u0438\u0440\u0456\u0448\u0438\u0442\u0438 \u0431\u0435\u0437 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f.<\/p>\n<p>\u041a\u043e\u0436\u0435\u043d \u043a\u0435\u0439\u0441 \u0431\u0443\u0434\u0435 \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u043d\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 \u0454\u0434\u0438\u043d\u0443 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044e:<\/p>\n<ul>\n<li>\u0444\u043e\u0440\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0430\u0431\u043e \u0431\u0456\u0437\u043d\u0435\u0441-\u0437\u0430\u043f\u0438\u0442\u0443<\/li>\n<li>\u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0433\u0456\u043f\u043e\u0442\u0435\u0437 \u0449\u043e\u0434\u043e \u043f\u0440\u0438\u0447\u0438\u043d \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457<\/li>\n<li>\u0432\u0438\u0431\u0456\u0440 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u0456\u0432 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f (\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f, \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0456 \u0434\u0430\u043d\u0456)<\/li>\n<li>\u0430\u043d\u0430\u043b\u0456\u0437 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432<\/li>\n<li>\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0456\u0448\u0435\u043d\u044c \u0442\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e action plan.<\/li>\n<\/ul>\n<p><b>\u041f\u0456\u0441\u043b\u044f \u0443\u0441\u043f\u0456\u0448\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u0443\u0440\u0441\u0443 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442 \u043f\u0440\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0443.<\/b><\/p>\n<h4><strong>\u0417\u0430\u043f\u0440\u043e\u0448\u0435\u043d\u043d\u044f \u0432\u0456\u0434 \u0442\u0440\u0435\u043d\u0435\u0440\u043a\u0438<\/strong><\/h4>\n<p><iframe loading=\"lazy\" title=\"\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 employer branding \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IYwD8C1izxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><strong>\u0412\u0456\u0434\u0433\u0443\u043a\u0438 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 <span data-olk-copy-source=\"MessageBody\">\u0432\u0456\u0434 \u0430\u0432\u0442\u043e\u0440\u043a\u0438 \u041e\u043d\u043b\u0430\u0439\u043d-\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 HR Brand: \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u0431\u0443\u0434\u0443\u0454 \u0431\u0440\u0435\u043d\u0434 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f<\/span><\/strong><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-735251\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-300x126.png\" alt=\"\" width=\"650\" height=\"272\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-300x126.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-1024x429.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-768x321.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-1536x643.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-650x272.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026-800x335.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimo_2_21042026.png 1548w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-735248\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-300x163.png\" alt=\"\" width=\"650\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-300x163.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-1024x556.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-768x417.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-1536x834.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1-650x353.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_3_21042026-1.png 1550w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-735383\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/Testimonials_5_21042026-2-300x176.png\" alt=\"\" width=\"650\" height=\"382\" 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