EBA Management Development Centre Team together with UNIVERSE CENTRE LLC is launching a Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week.<\/p>\n
The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates.<\/p>\n
It\u2019s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays.<\/p>\n
Having successfully finished the Programme, you will receive certificate of completion.<\/p>\n
TARGET AUDIENCE
\nThose who wants to improve his\/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher)<\/p>\n
SYLLABUS<\/p>\n
MODULE 1 \u2013 March 14, 2018
\n\u2022 Self-marketing as the first step in the marketing route.
\n\u2022 \u00abAll about people\u00bb effect.
\n\u2022 Service economy vs experience economy.
\nMODULE 2 – March 21, 2018
\n\u2022 Presenting your public face.
\n\u2022 Public relations, media relations, communication.
\n\u2022
\nMODULE 3 – March 28, 2018
\n\u2022 Marketing storytelling or how to convey an idea.<\/p>\n
MODULE 4 – April 04, 2018
\n\u2022 Creative marketing.<\/p>\n
MODULE 5 \u2013 April 11, 2018
\n\u2022 Helicopter view: planning and strategy.
\n\u2022 The four Ps.
\n\u2022 Implementing profitable service strategies.<\/p>\n
MODULE 6 \u2013 April 18, 2018
\n\u2022 Branding: weak and strong points.
\n\u2022 Rebranding.
\n\u2022 Launching new products.<\/p>\n
MODULE 7\u2013 April 25, 2018
\n\u2022 Millennials under microscope: what they buy; how they pay; what they want.
\n\u2022 The market of future.<\/p>\n
MODULE 8 \u2013 May 16, 2018
\n\u2022 Digital marketing.
\n\u2022 Social media marketing.<\/p>\n
MODULE 9 \u2013 May 23, 2018
\n\u2022 Attracting a client.
\n\u2022 Managing the customer Interface.
\n\u2022 Complaint handling and service recovery.
\n\u2022 Striving for service leadership.<\/p>\n
MODULE 10 \u2013 May 30, 2018
\n\u2022 Revision.
\n\u2022 Final assessment.<\/p>\n
Trainers:
\nGalyna Onyshchuk
\nIryna Kosenko<\/p>","protected":false},"excerpt":{"rendered":"
EBA Management Development Centre Team together with UNIVERSE CENTRE LLC is launching a Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week. The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and […]<\/p>\n","protected":false},"author":4070,"featured_media":96727,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[35,32],"yoast_head":"\n