{"id":683561,"date":"2025-10-28T16:09:42","date_gmt":"2025-10-28T14:09:42","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=683561"},"modified":"2026-02-02T14:41:21","modified_gmt":"2026-02-02T12:41:21","slug":"trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/","title":{"rendered":"[:ua]\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 [:en]Training: Measurement and Evaluation of the Communication Efficiency[:]"},"content":{"rendered":"<p><\/p>\n<p>EBA Management Development Centre Team together with <b>Oksana Malychkovych<\/b> initiate renewed <b>Training: Measurement and Evaluation of the Communication Efficiency.<\/b><\/p>\n<p><b>After finishing the training you will:<\/b> <\/p>\n<ul>\n<li>Use different methodologies of the communication efficiency<\/li>\n<li>Make information audit <\/li>\n<li>Understand whether it is necessary to make monitoring of social networks and how <\/li>\n<li>Realize the evaluation of the company&#8217;s reputation <\/li>\n<\/ul>\n<p><b>Target audience: <\/b>everyone who is in the process or interested in the topic of measurement of the communication efficiency. <\/p>\n<p><b>Programme<\/b><\/p>\n<p><b>Module 1.<\/b> <b>Welcome &amp; Introductions <\/b><\/p>\n<p><b>Module 2.<\/b> <b>AMEC Framework for Measuring Communication Effectiveness <\/b><\/p>\n<ul>\n<li>Walkthrough of the structure and approach (AMEC table).<\/li>\n<li>SMART goals in every communication campaign.<\/li>\n<li>Difference between output, outcome, and impact.<\/li>\n<li>Metrics to use for specific goals; AMEC \u201ccheat sheet\u201d.<\/li>\n<\/ul>\n<p><b>Practical exercise: <\/b>Five different goals: work through the AMEC matrix, select the required metrics from the proposed table, and formulate SMART goals.<\/p>\n<p><b>Module 3.<\/b><b> Core Media Monitoring Metrics <\/b> <\/p>\n<ul>\n<li>Methodology for calculating key content-analysis metrics for traditional media: how to make them work for you:<\/li>\n<\/ul>\n<ol>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Share of Voice (SoV).<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Media Quality \/ Media Impact Score \/ Scoring.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Audience reach (whether it\u2019s worth your attention).<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Google Trends.<\/li>\n<\/ol>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"25\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\">Social media monitoring: what the metrics are based on, what they mean, and what truly needs to be measured<\/li>\n<\/ul>\n<ol>\n<li>Engagement.<\/li>\n<li>Views \u2014 why they are not engagement.<\/li>\n<li>What reach means in social media and whether it matters.<\/li>\n<li>Argument map.<\/li>\n<li>Brand ambassadors.<\/li>\n<\/ol>\n<ul>\n<li>Crisis dashboard: essential metrics during a crisis to support decision-making <br \/>\nMeasuring CSR projects: from goal to result.<\/li>\n<li>Reputation proxy metrics: what to use when there\u2019s no budget for a full reputation audit.<\/li>\n<\/ul>\n<p><b>Hands-on Session:<\/b> four cases \u2014 communication solution and effectiveness measurement<\/p>\n<p><b>Module 4.<\/b><b> AI Erea. Welcome GEO. How to appear in ChatGPT results and earn AI loyalty<\/b><\/p>\n<ul>\n<li>GEO (Generative Engine Optimisation): we all have a new stakeholder.<\/li>\n<li>Why PR should care.<\/li>\n<li>Technical specifics you can\u2019t avoid.<\/li>\n<li>How to research AI results \u2014 practical examples and implemented cases.<\/li>\n<li>Which sources AI prioritises and how to find them.<\/li>\n<li>Optimising for GEO: how to make AI choose your brand in recommendations.<\/li>\n<li>Q&amp;A.<\/li>\n<\/ul>\n<h4><strong>Invitation from the trainer<\/strong><\/h4>\n<p><iframe loading=\"lazy\" title=\"\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/0fI3x1SSSSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>After successfully completing the course, participants will receive a certificate of completion of the training.<\/b><\/p>\n<h4><strong>Testimonials from participants of the previous training<\/strong><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706901\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-300x176.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-1024x602.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-768x452.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-1536x904.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-650x382.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-800x471.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026-100x59.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_1_23012026.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706903\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-300x176.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-1024x602.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-768x452.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-1536x904.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-650x382.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-800x471.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026-100x59.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_3_23012026.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706951\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-300x127.png\" alt=\"\" width=\"600\" height=\"253\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-300x127.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-1024x432.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-768x324.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-1536x649.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-650x275.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-800x338.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552-100x42.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_8_23012026-e1769174012552.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706975\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-300x113.png\" alt=\"\" width=\"600\" height=\"226\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-300x113.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-1024x386.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-768x290.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-1536x579.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-650x245.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-800x302.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288-100x38.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_10_23012026-e1769175645288.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706985\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-300x118.png\" alt=\"\" width=\"600\" height=\"237\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-300x118.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-1024x404.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-768x303.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-1536x606.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-650x257.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-800x316.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393-100x39.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_15_23012026-e1769176095393.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-706984\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-300x176.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-1024x602.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-768x452.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-1536x904.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-650x382.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-800x471.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026-100x59.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Testimonials_14_23012026.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Management Development Centre Team together with Oksana Malychkovych initiate renewed Training: Measurement and Evaluation of the Communication Efficiency. After finishing the training you will: Use different methodologies of the communication efficiency Make information audit Understand whether it is necessary to make monitoring of social networks and how Realize the evaluation of the company&#8217;s reputation [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":688269,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[32,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Training: Measurement and Evaluation of the Communication Efficiency - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training: Measurement and Evaluation of the Communication Efficiency - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Management Development Centre Team together with Oksana Malychkovych initiate renewed Training: Measurement and Evaluation of the Communication Efficiency. After finishing the training you will: Use different methodologies of the communication efficiency Make information audit Understand whether it is necessary to make monitoring of social networks and how Realize the evaluation of the company&#8217;s reputation [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T12:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/Kaver-ukr-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/\",\"url\":\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-kopiya-2025-10-28-16-09\/\",\"name\":\"[:ua]\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 [:en]Training: Measurement and Evaluation of the Communication Efficiency[:] - 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