<\/p>\n
Friends,<\/p>\n
We invite you to the upcoming meeting of the PR Hub of the Western Ukrainian Office of the European Business Association on the topic:<\/p>\n
\u201cHOW TO: Stay United in a World of Differences\u201d<\/strong><\/p>\n Is it possible to create one global promise for markets where each culture has its own code? Yes \u2014 and SoftServe has a powerful example of how to do it.<\/p>\n During the meeting, Iryna Koshyk<\/strong>, Head of Employer Brand at SoftServe<\/strong>, will present the case \u201cEVP: ONE PROMISE. SEVEN REALITIES\u201d<\/strong> \u2014 a story of how the company managed to align a single global Employer Brand Promise with the diverse expectations of candidates and employees across seven global markets.<\/p>\n During the event, you will learn:<\/p>\n \ud83d\udd39 how to conduct a full-scale marketing research across multiple markets using a unified methodology \u2014 and why it\u2019s critical for building trust in the employer brand;<\/p>\n \ud83d\udd39 how to identify key needs, barriers, values, and motivational drivers for each local market;<\/p>\n \ud83d\udd39 how to redesign your EVP following the Gartner<\/strong> methodology, combining insights, research results, and business objectives;<\/p>\n \ud83d\udd39 how the new EVP became the foundation of the global employer brand strategy and was adapted for local implementation.<\/p>\n This will be an open conversation about unity in diversity \u2014 about how to make a global strategy alive, relatable, and meaningful for everyone, regardless of country, language, or cultural context.<\/p>\n \ud83d\uddd3 Date and time:<\/strong> November 5, 2025 Please note that registration is mandatory!<\/strong> Only registered participants will receive confirmation and updates about the event program.<\/p>\n See you at PR Hub<\/strong> \u2014 the place where brands, people, and cultures speak the same language!<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Friends, We invite you to the upcoming meeting of the PR Hub of the Western Ukrainian Office of the European Business Association on the topic: \u201cHOW TO: Stay United in a World of Differences\u201d Is it possible to create one global promise for markets where each culture has its own code? Yes \u2014 and SoftServe […]<\/p>\n","protected":false},"author":33051,"featured_media":681400,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[12161,12164,12165,12162,12163,116],"yoast_head":"\n
\n\ud83d\udccd Location:<\/strong> Lviv, 200a Kulparkivska St., Futura Hub, Nat Coworking
\n\ud83c\udf99 Format:<\/strong> offline<\/p>\n