{"id":663804,"date":"2025-08-18T16:37:21","date_gmt":"2025-08-18T13:37:21","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=663804"},"modified":"2026-03-24T12:15:24","modified_gmt":"2026-03-24T10:15:24","slug":"online-lektsiya-dosvid-yakyj-prodaye-yak-peretvoryty-servis-na-strategichnyj-aktyv-2025-08-18-16-37","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-dosvid-yakyj-prodaye-yak-peretvoryty-servis-na-strategichnyj-aktyv-2025-08-18-16-37\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u0414\u043e\u0441\u0432\u0456\u0434, \u044f\u043a\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0454: \u044f\u043a \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u0430\u043a\u0442\u0438\u0432[:en]Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset[:]"},"content":{"rendered":"<p><\/p>\n<p data-start=\"68\" data-end=\"333\">In 2025, it is neither price nor product that makes the difference. What matters is the experience a customer takes away after interacting with a company. And this experience can be turned into a strategic asset that works 24\/7, even when marketing takes a break.<\/p>\n<p data-start=\"335\" data-end=\"524\">EBA Management Development Centre team, together with <strong>Olha Bulbakh<\/strong>, invite you to participate in the <strong>Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset.<\/strong><\/p>\n<p data-start=\"526\" data-end=\"945\"><strong>Target audience:<\/strong> business owners and CEOs who want to increase customer loyalty, reduce churn, and grow profits without raising advertising budgets; CMOs and Heads of Sales looking for new approaches to customer retention and organic growth; COOs responsible for process optimization and service standards; HR Directors and Heads of Corporate Culture who understand the link between internal and external service.<\/p>\n<p data-start=\"947\" data-end=\"978\"><strong>Questions for discussion<\/strong>:<\/p>\n<ul data-start=\"979\" data-end=\"1346\">\n<li data-start=\"979\" data-end=\"1038\">\n<p data-start=\"981\" data-end=\"1038\">How service closes deals without an advertising budget.<\/p>\n<\/li>\n<li data-start=\"1039\" data-end=\"1114\">\n<p data-start=\"1041\" data-end=\"1114\">Zero-friction: eliminating everything that gets in the way of purchase.<\/p>\n<\/li>\n<li data-start=\"1115\" data-end=\"1161\">\n<p data-start=\"1117\" data-end=\"1161\">How to answer questions before they arise.<\/p>\n<\/li>\n<li data-start=\"1162\" data-end=\"1206\">\n<p data-start=\"1164\" data-end=\"1206\">Why internal service = external results.<\/p>\n<\/li>\n<li data-start=\"1207\" data-end=\"1273\">\n<p data-start=\"1209\" data-end=\"1273\">How to measure ROI of service and see how it generates profit.<\/p>\n<\/li>\n<li data-start=\"1274\" data-end=\"1346\">\n<p data-start=\"1276\" data-end=\"1346\">How to combine AI and humanity to retain customers in the long term.<\/p>\n<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ff0000\">Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.\u00a0<\/span><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2025, it is neither price nor product that makes the difference. What matters is the experience a customer takes away after interacting with a company. And this experience can be turned into a strategic asset that works 24\/7, even when marketing takes a break. EBA Management Development Centre team, together with Olha Bulbakh, invite [&hellip;]<\/p>\n","protected":false},"author":37119,"featured_media":664096,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-dosvid-yakyj-prodaye-yak-peretvoryty-servis-na-strategichnyj-aktyv-2025-08-18-16-37\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset - European Business Association\" \/>\n<meta property=\"og:description\" content=\"In 2025, it is neither price nor product that makes the difference. 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