{"id":637564,"date":"2025-04-25T13:39:24","date_gmt":"2025-04-25T10:39:24","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=637564"},"modified":"2025-08-28T15:03:08","modified_gmt":"2025-08-28T12:03:08","slug":"online-lektsiya-yak-brendam-slid-vykorystovuvaty-svoyi-sotsialni-merezhi-shhob-vydilytysya-u-2025-rotsi-2025-04-25-13-39","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-yak-brendam-slid-vykorystovuvaty-svoyi-sotsialni-merezhi-shhob-vydilytysya-u-2025-rotsi-2025-04-25-13-39\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u042f\u043a \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0441\u043b\u0456\u0434 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0440\u0435\u0436\u0456, \u0449\u043e\u0431 \u0432\u0438\u0434\u0456\u043b\u0438\u0442\u0438\u0441\u044f \u0443 2025 \u0440\u043e\u0446\u0456?[:en]Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025?[:]"},"content":{"rendered":"<p><\/p>\n<p><span data-contrast=\"none\">EBA Management Development Centre team together with <\/span><b><span data-contrast=\"none\">Tetyana Mokrenko<\/span><\/b><span data-contrast=\"none\"> invite you to participate in the <\/span><b><span data-contrast=\"none\">Online-Lecture:<\/span><\/b> <b><span data-contrast=\"none\">How Should Brands Use their Social Media to Stand Out in 2025? <\/span><\/b><span data-contrast=\"none\">We will talk about how to adapt SMM strategies for the new conditions of the digital environment, where &#8220;banner noise&#8221; and advertising overload have become serious challenges for brands. We will look at why traditional approaches no longer work, and how brands need to change their communication to stay relevant and stand out from the competition <\/span><span data-contrast=\"auto\">(using the example of the METRO Ukraine case)<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">We will talk about:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">The causes of &#8220;banner noise&#8221; and its impact on brands.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">How to retain consumer attention through hyper-personalization and multi-platform.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">How to create brand communities that become important sources of support and interaction.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">How to ensure brand authenticity and maintain integrity across all platforms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">The importance of premium customer service on social networks and how it helps a brand stand out.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Target audience:<\/span><\/b><span data-contrast=\"none\"> marketers, PR specialists, marketing and PR directors, business owners, CEOs.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Speaker: Tetyana Mokrenko,<\/span><\/b><span data-contrast=\"none\"> founder of the creative digital agency MOKO. The agency provides a full range of<\/span><span data-contrast=\"auto\"> services in digital communications and implements projects for companies such as Galicia, <\/span><span data-contrast=\"auto\">METRO Ukraine,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Questions for discussion:<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to create an effective multi-channel strategy for a brand?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to attract and retain the attention of consumers in a world where they are constantly surrounded by advertising?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">What key factors determine the success of a brand&#8217;s interaction with its audience on different platforms?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to build effective interaction with customers through social networks and differentiate yourself from competitors?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">We will talk about cases, in particular the SMM case for METRO Ukraine, with which MOKO has been working since 2018 and is developing its own ecosystem of digital channels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #ff0000\">Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at <span style=\"color: #0000ff\">development@eba.com.ua<\/span> or call (044) 496-06-01.\u00a0<\/span><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Management Development Centre team together with Tetyana Mokrenko invite you to participate in the Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? We will talk about how to adapt SMM strategies for the new conditions of the digital environment, where &#8220;banner noise&#8221; and advertising overload have become serious challenges [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":637567,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-yak-brendam-slid-vykorystovuvaty-svoyi-sotsialni-merezhi-shhob-vydilytysya-u-2025-rotsi-2025-04-25-13-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Management Development Centre team together with Tetyana Mokrenko invite you to participate in the Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? 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