{"id":564265,"date":"2024-06-12T12:31:58","date_gmt":"2024-06-12T09:31:58","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=564265"},"modified":"2024-08-07T12:17:17","modified_gmt":"2024-08-07T09:17:17","slug":"inflyuyenser-marketyng-oglyad-rynku-problemy-ta-kejsy-2024-06-12-12-31","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/inflyuyenser-marketyng-oglyad-rynku-problemy-ta-kejsy-2024-06-12-12-31\/","title":{"rendered":"[:ua]\u0406\u043d\u0444\u043b\u044e\u0454\u043d\u0441\u0435\u0440 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u043e\u0433\u043b\u044f\u0434 \u0440\u0438\u043d\u043a\u0443, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u043a\u0435\u0439\u0441\u0438 [:en]Influencer Marketing: Market Overview, Challenges, and Case Studies[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p class=\"first-token\" data-sourcepos=\"1:1-1:139\">The influencer market is rapidly changing, creating new challenges for businesses in their interactions with bloggers and content creators.<\/p>\n<p data-sourcepos=\"3:1-3:349\">We invite all interested companies to a meeting of the European Business Association&#8217;s PR and Marketing Committee to discuss the current state of the influencer market, its regulation, problematic issues in the interaction between business and bloggers, as well as the future of this market in the context of Ukraine&#8217;s European integration movement.<\/p>\n<p data-sourcepos=\"5:1-5:69\">Together with invited speakers, we will discuss the following issues:<\/p>\n<ul data-sourcepos=\"7:1-9:73\">\n<li data-sourcepos=\"7:1-7:85\">Global and Ukrainian influencer marketing trends, overview of the Ukrainian market;<\/li>\n<li data-sourcepos=\"8:1-8:56\">Tips on selecting and verifying bloggers and creators;<\/li>\n<li data-sourcepos=\"9:1-9:73\">Problematic moments in the interaction between business and influencers, case studies;<\/li>\n<li data-sourcepos=\"10:1-10:173\">Assessment of the implementation of the Media Law regarding the activities of bloggers, improvement of the regulation of the influencer market, responsibility of bloggers;<\/li>\n<li data-sourcepos=\"11:1-12:0\">Overview of the regulation of bloggers&#8217; activities in the EU.<\/li>\n<\/ul>\n<p data-sourcepos=\"13:1-13:13\"><strong>Speakers:<\/strong><\/p>\n<ul data-sourcepos=\"15:1-19:0\">\n<li data-sourcepos=\"15:1-15:56\">Oksana Slyusarchuk, Head of Marketing, Philips Ukraine<\/li>\n<li data-sourcepos=\"16:1-16:96\">Nataliia Boronina, Founder of VIVID agency, Head of Influencer Marketing Committee, IAB Ukraine<\/li>\n<li data-sourcepos=\"17:1-17:45\">Miroslava Gribova, Director, Be\u2014it Agency<\/li>\n<li data-sourcepos=\"18:1-19:0\">Maksym Dvorovyi, Head of &#8220;Digital Rights&#8221;, Digital Security Laboratory<\/li>\n<\/ul>\n<p data-sourcepos=\"20:1-20:15\"><strong>Moderators:<\/strong><\/p>\n<ul data-sourcepos=\"22:1-22:17\">\n<li data-sourcepos=\"22:1-22:17\">Natalia Ulynets, Founder and Director of Perfect PR, Head of PR and Marketing Committee, EBA<\/li>\n<li data-sourcepos=\"23:1-24:0\">Iryna Chuiko, Coordinator of PR and Marketing Committee, EBA<\/li>\n<\/ul>\n<p data-sourcepos=\"25:1-25:222\">As a result of the meeting, we aim to develop ideas for information campaigns and materials to clarify the rules and regulations in the influencer market, improve the interaction between bloggers, agencies, and businesses.<\/p>\n<p data-sourcepos=\"27:1-27:156\">This meeting is scheduled for <strong>July 3rd at 4:00 PM<\/strong> and will be held online on the Zoom platform. The link to connect will be sent to registered participants.<\/p>\n<p data-sourcepos=\"29:1-29:134\">Please note that registration is mandatory, and only registered participants will be informed of any possible changes in the schedule.<\/p>\n<p data-sourcepos=\"31:1-31:8\">Join us!<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The influencer market is rapidly changing, creating new challenges for businesses in their interactions with bloggers and content creators. We invite all interested companies to a meeting of the European Business Association&#8217;s PR and Marketing Committee to discuss the current state of the influencer market, its regulation, problematic issues in the interaction between business and [&hellip;]<\/p>\n","protected":false},"author":8406,"featured_media":567595,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[12368,49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: Market Overview, Challenges, and Case Studies - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/inflyuyenser-marketyng-oglyad-rynku-problemy-ta-kejsy-2024-06-12-12-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: Market Overview, Challenges, and Case Studies - European Business Association\" \/>\n<meta property=\"og:description\" content=\"The influencer market is rapidly changing, creating new challenges for businesses in their interactions with bloggers and content creators. 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