{"id":552463,"date":"2024-04-23T18:30:50","date_gmt":"2024-04-23T15:30:50","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=552463"},"modified":"2025-02-11T16:10:06","modified_gmt":"2025-02-11T14:10:06","slug":"trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30\/","title":{"rendered":"[:ua]\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439[:en]Training: Measurement and Evaluation of the Communication Efficiency [:]"},"content":{"rendered":"<p><\/p>\n<p>EBA Management Development Centre Team together with <strong>Oksana Malychkovych<\/strong> initiate new <strong>Training: Measurement and Evaluation of the Communication Efficiency.<\/strong><\/p>\n<p><b><span data-contrast=\"auto\">After finishing the training you will:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Use different methodologies of the communication efficiency<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Make information audit\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Understand whether it is necessary to make monitoring of social networks and how\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Realize the evaluation of the company&#8217;s reputation\u00a0<\/li>\n<\/ul>\n<p><strong>Target audience:\u00a0<\/strong><\/p>\n<ul>\n<li>Everyone who is in the process or interested in the topic of measurement of the communication efficiency.\u00a0<\/li>\n<\/ul>\n<p><strong>Programme<\/strong><\/p>\n<p><span data-contrast=\"auto\">Introduction (15 min)<\/span><\/p>\n<p><strong>The AMEC Integrated Evaluation Framework \u2013 the method to assess the effectiveness of communication campaigns (120 min). The section provides theoretical and practical exercises\u00a0, working in groups\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Analy<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">e the structure and approach to assessing the effectiveness of communications ( AMEC<\/span><span data-contrast=\"auto\"> framework<\/span><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Difference between output, outcome, impact<\/span><span data-contrast=\"auto\"> levels of effectiveness<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">SMART goals in each communication campaign<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Specific &#8211; specific<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Measurable &#8211; measured (in numbers)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Achievable &#8211; achievable (required budget and resources)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Relevant &#8211; significant<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Time-bound &#8211; time-limited<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Examples of filling the<\/span><span data-contrast=\"auto\"> AMEC<\/span><span data-contrast=\"auto\"> table for commercial and public sector<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Metrics that can be used for a specific purpose, analysis of cases of participants<\/span><span data-contrast=\"auto\"> (chosen in advance from pre-session questionnaire)<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Pause &#8211; coffee, 20 min.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/p>\n<p><strong>Information audit &#8211; the main metrics of media monitoring. (90 min) Interactive section, questions and answers\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Methodology for calculating the main metrics of content analysis of traditional media, what is based on, what is useful and how to make these metrics work for you<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Share of Voice (SoV)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Media quality\/Media Impact Score\/Scoring<\/span><span data-contrast=\"auto\"> (MQ\/MIS\/Score)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Topics of publications (when useful and how we divide)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Audit <\/span><span data-contrast=\"auto\">Audience reach<\/span><span data-contrast=\"auto\">(what is based<\/span><span data-contrast=\"auto\"> on<\/span><span data-contrast=\"auto\"> and whether it is worth attention)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Monitoring of social networks, what the metrics are based on, what they mean and what really needs to be measured in social networks.\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"3\"><span data-contrast=\"auto\">Engagement<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"3\"><span data-contrast=\"auto\">Views &#8211; why they&#8217;re not <\/span><span data-contrast=\"auto\">included in engagement metrics <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"3\"><span data-contrast=\"auto\">What is the <\/span><span data-contrast=\"auto\">media <\/span><span data-contrast=\"auto\">coverage in social networks and whether it is worth attention<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"3\"><span data-contrast=\"auto\">Argument Map<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"3\"><span data-contrast=\"auto\">Brand<\/span><span data-contrast=\"auto\">\u2019s<\/span><span data-contrast=\"auto\"> Ambassadors<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"3\"><span data-contrast=\"auto\">Scale of emotions. What makes the audience become a fan of the brand or vice versa<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Lunch break, 1 hour<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1843,&quot;335559991&quot;:142}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Measurement and evaluation of the company\u2019s reputation <\/span><\/b><b><span data-contrast=\"auto\"> (90 min)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">RepTrak Index. Does the alternative exist?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[1134],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Does the classic RepTrak matrix reflect the perceptions and expectations of Ukrainian society?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">The 360 approach, and how to combine media resonance, opinions on social media, and sociology into a single reputation score.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Management Development Centre Team together with Oksana Malychkovych initiate new Training: Measurement and Evaluation of the Communication Efficiency. After finishing the training you will:\u00a0 Use different methodologies of the communication efficiency Make information audit\u00a0 Understand whether it is necessary to make monitoring of social networks and how\u00a0 Realize the evaluation of the company&#8217;s reputation\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":597592,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[32,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Training: Measurement and Evaluation of the Communication Efficiency  - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training: Measurement and Evaluation of the Communication Efficiency  - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Management Development Centre Team together with Oksana Malychkovych initiate new Training: Measurement and Evaluation of the Communication Efficiency. After finishing the training you will:\u00a0 Use different methodologies of the communication efficiency Make information audit\u00a0 Understand whether it is necessary to make monitoring of social networks and how\u00a0 Realize the evaluation of the company&#8217;s reputation\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T14:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/04\/16x9-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30\/\",\"url\":\"https:\/\/eba.com.ua\/event\/trening-vymiryuvannya-efektyvnosti-komunikatsij-2024-04-23-18-30\/\",\"name\":\"[:ua]\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u0412\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439[:en]Training: Measurement and Evaluation of the Communication Efficiency [:] - 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