{"id":530963,"date":"2024-02-06T12:36:34","date_gmt":"2024-02-06T10:36:34","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=530963"},"modified":"2024-04-11T13:33:10","modified_gmt":"2024-04-11T10:33:10","slug":"onlajn-programa-rozvytku-z-upravlinnya-tsyfrovym-marketyngom-2024-02-06-12-36","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-upravlinnya-tsyfrovym-marketyngom-2024-02-06-12-36\/","title":{"rendered":"[:ua]\u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c [:en]Online-Development Programme on Digital Marketing Management  [:]"},"content":{"rendered":"<p><\/p>\n<p>EBA Management Development Centre together with Petro Savych are happy to announce the <strong>Online-Development Programme on Digital Marketing Management for managers and professionals<\/strong>, that can help you to develop competencies in digital marketing and planning marketing strategies.  <\/p>\n<p><b>Target audience:<\/b><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Business development managers<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Directors on sales<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Digital transformation managers <\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\">Brand managers<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\">Department managers<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\">Senior marketing managers<\/li>\n<\/ul>\n<p><b>Programme consists of such blocks:<\/b><\/p>\n<p><b>Strategic goal setting:<\/b> <strong>Basis of strategies development, finance model, key KPI. <\/strong><\/p>\n<p><span class=\"NormalTextRun SCXW163978098 BCX0\">On this module we <span class=\"NormalTextRun SCXW163978098 BCX0\">work on main principles of strate<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">g<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">y making, goal setting from business to marketing and digital marke<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">ting, <\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">what planned <\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">figures<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\"> should be <\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">put on before digital marketing so that they should be within financial <\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">f<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">i<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">gures of the company. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW163978098 BCX0\"><span class=\"SCXW163978098 BCX0\"> <\/span><br class=\"SCXW163978098 BCX0\" \/><br \/>\n<\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">Participants <span class=\"NormalTextRun SCXW163978098 BCX0\">create company marketing strategy and put on realistic KPI before their department <\/span><span class=\"NormalTextRun SCXW163978098 BCX0\">that influences financial results of the company. <\/span><\/span><\/p>\n<p><b>Audience and competitors:<\/b> <strong>Methods of target audience analysis, competitors, UTP development. <\/strong><\/p>\n<p>On this module we will analyze the importance and set of instruments of permanent investigation of your target audience, principles of opponent analysis and how results of these investigations influence the positioning of the company in digital segment. <\/p>\n<p>Participants will make deep analysis of your audience and opponents and identify benefits of your company that will be conveyed to the market with the help of digital instruments usage.  <\/p>\n<p><b>Instruments of digital marketing: <\/b><strong>Customer Journey Map usage, Digital infrastructure. <\/strong><\/p>\n<p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW112644 BCX0\">This module <span class=\"NormalTextRun SpellingErrorV2Themed SCXW112644 BCX0\">consider<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW112644 BCX0\"> the set of digital marketing<\/span><span class=\"NormalTextRun SCXW112644 BCX0\">, <\/span><span class=\"NormalTextRun SCXW112644 BCX0\">make their strong and weak sides analysis and teach using the managing instruments C<\/span><span class=\"NormalTextRun SCXW112644 BCX0\">ustomer Journey Map. <\/span><span class=\"NormalTextRun SCXW112644 BCX0\">With the help of this instrument participants will choose and project using of digital marketing instruments<\/span><span class=\"NormalTextRun SCXW112644 BCX0\"> for their target audience and market positioning. <\/span><\/span><\/p>\n<p><b>Team and Agile management: <\/b><strong>Selection and team management of digital marketing. <\/strong><\/p>\n<p><span class=\"NormalTextRun SCXW154087662 BCX0\">In this module participants work on selection and managing <span class=\"NormalTextRun SCXW154087662 BCX0\">team in digital marketing<\/span><span class=\"NormalTextRun SCXW154087662 BCX0\"> a<\/span><span class=\"NormalTextRun SCXW154087662 BCX0\">pproache<\/span><span class=\"NormalTextRun SCXW154087662 BCX0\">s<\/span><span class=\"NormalTextRun SCXW154087662 BCX0\">. Participants will learn how to make choosing <\/span><span class=\"NormalTextRun SCXW154087662 BCX0\">inhouse <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\">specialists and understand what agencies are better to cooperate within your strategy. As well as <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\">thet<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\"> will under<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\">stand how to put tasks correctly and control their going in agile and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\">resultive<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW154087662 BCX0\"> way. <\/span><\/span><\/p>\n<p><b>Format and duration:<\/b><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\">8 modules for one month <\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\">Includes 4 theoretical lectures and 4 practical workshops <\/li>\n<\/ul>\n<p>Programme is concentrated on practical usage of knowledge, with accents on real cases and tasks. It gives participants not only to learn theory, but also use it on practice at once, that is important for effective learning and future professional activity. <\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Management Development Centre together with Petro Savych are happy to announce the Online-Development Programme on Digital Marketing Management for managers and professionals, that can help you to develop competencies in digital marketing and planning marketing strategies. Target audience: Business development managers Directors on sales Digital transformation managers Brand managers Department managers Senior marketing managers [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":533487,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[35,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Development Programme on Digital Marketing Management  - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/onlajn-programa-rozvytku-z-upravlinnya-tsyfrovym-marketyngom-2024-02-06-12-36\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Development Programme on Digital Marketing Management  - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Management Development Centre together with Petro Savych are happy to announce the Online-Development Programme on Digital Marketing Management for managers and professionals, that can help you to develop competencies in digital marketing and planning marketing strategies. 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