{"id":472577,"date":"2023-04-11T18:13:52","date_gmt":"2023-04-11T15:13:52","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&p=472577"},"modified":"2023-05-30T16:37:11","modified_gmt":"2023-05-30T13:37:11","slug":"online-lektsiya-storiteling-zrozumity-ta-opanuvaty-shho-spilnogo-u-garnij-reklami-ta-poganomu-kino-2023-04-11-18-13","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-storiteling-zrozumity-ta-opanuvaty-shho-spilnogo-u-garnij-reklami-ta-poganomu-kino-2023-04-11-18-13\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u0421\u0442\u043e\u0440\u0456\u0442\u0435\u043b\u0456\u043d\u0433 – \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u0442\u0430 \u043e\u043f\u0430\u043d\u0443\u0432\u0430\u0442\u0438. \u0429\u043e \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u0443 \u0433\u0430\u0440\u043d\u0456\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 \u043f\u043e\u0433\u0430\u043d\u043e\u043c\u0443 \u043a\u0456\u043d\u043e?[:en]Online-Lecture: Storytelling – to Understand and to Master. What do Good Advertising and Bad Cinema Have in Common?[:]"},"content":{"rendered":"

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Registration is open for everyone.<\/strong><\/span><\/p>\n

Somehow, two years before the first Maidan and the second coming of V.F. Yanukovych, I woke up in my dormitory room, which stood on the street named after the Soviet expedition lost in the snow. “I want to work in a newspaper!” – I suddenly decided and went by tram to another street, which was commonly called Poligrafichna. According to my logic, they should have been accepted there at the newsagent. I chose the tallest building, took the elevator to the top floor and walked the corridors from top to bottom, without a plan and at random. I read the signs on the door and decided to act on the situation. Newspaper “Finance and Credit”. It’s boring. “Pig and Plant Breeding”. I knew even less about pigs than money. Finally, on the third floor above, I came across a door with the inscription “Life’s Trifles”. That\u2019s it! – I thought and pushed the door as it was below the sign “From yourself”. The door did not yield. Ugh, I thought and pulled it on myself. Opened. This is how I got my first lesson in journalism: Surprise, provoke, break the rules!<\/p>\n

The second lesson was a story about how to earn 500 dollars in one night, if you sit down in the bushes near the Avdiiv Coke Plant. And the third is a story about what a real cliffhanger is. For those who do not know, I will explain – here. It is he.<\/p>\n

This should be the text that “sells” my lecture on storytelling. With fog in wording and the words “neuro”, “meta”, “anti…” etc. But there will be no such text.<\/p>\n

My name is Oleksandr Ratii. I shot 4 short films, one documentary, two commercials. I received seven awards for them at 6 festivals. Quit the cinema. He built a successful business in the field of occupational health and after forty he decided to try his hand at clinical psychology.<\/p>\n

Come, we will talk about what stories are. And why not all texts become them.<\/p>\n

An approximate map of our journey will look like this:<\/strong><\/p>\n