{"id":469468,"date":"2023-03-27T19:33:15","date_gmt":"2023-03-27T16:33:15","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&p=469468"},"modified":"2023-05-18T13:00:45","modified_gmt":"2023-05-18T10:00:45","slug":"online-lektsiya-brend-ukrayiny-cherez-biznes-yak-vin-stvoryuyetsya-i-chomu-tse-vazhlyvo-2023-03-27-19-33","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-brend-ukrayiny-cherez-biznes-yak-vin-stvoryuyetsya-i-chomu-tse-vazhlyvo-2023-03-27-19-33\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0447\u0435\u0440\u0435\u0437 \u0431\u0456\u0437\u043d\u0435\u0441: \u044f\u043a \u0432\u0456\u043d \u0441\u0442\u0432\u043e\u0440\u044e\u0454\u0442\u044c\u0441\u044f \u0456 \u0447\u043e\u043c\u0443 \u0446\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e [:en]Online-Lecture: Brand of Ukraine Through Business: How It Is Created and Why It Is Important [:]"},"content":{"rendered":"

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The experience of living and working in war conditions separates us from foreigners who find it difficult to understand what each of us and the business goes through to survive and develop further. The unique stories of the transformation of people and business, that are taking place today, are shaping new Ukraine and new Ukrainians. How to talk about it clearly and appropriately? How exactly can business influence the formation of the country\u2019s image at a time when Ukraine attracts attention of the whole world? How are the stories that businesses can tell about themselves and the format of these stories changing? During the online-lecture we will find the answers to these questions.<\/p>\n

EBA Management Development Centre together with Oleksandra Marchenko <\/strong>invite you to take part in the Online-Lecture:<\/strong> Brand of Ukraine Through Business: How It Is Created and Why It Is Important.<\/strong><\/p>\n

Target Audience:<\/strong><\/p>\n

The lecture will be useful primarily for business owners, top managers of corporations, marketers and communicators who work with foreign markets. And also, for top managers, marketers and communicators who want to change the public communication of their businesses.<\/p>\n

Speaker:<\/strong> Oleksandra Marchenko<\/strong>, Director of public communications. Develops and implements communication strategies and creative projects for business, forms communication teams. Worked as the Head of media and communication team of Depositphotos, the ideologist and organizer of the international conferences: Social Media Week Kyiv and Creative Loop. Was responsible for international and internal communication of the international organization Save the Children, was a journalist for BBC Ukraine and Deutsche Welle. Writes about Ukraine and Ukrainians during the war for foreign media. Runs a blog at Resum\u00e9, the main Swedish media for marketing and creative industry: https:\/\/www.resume.se\/blogg\/krigsdagboken\/<\/a>. <\/p>\n

Topics under discussion:<\/strong><\/p>\n