{"id":429803,"date":"2022-09-02T16:06:03","date_gmt":"2022-09-02T13:06:03","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=429803"},"modified":"2022-10-05T11:16:06","modified_gmt":"2022-10-05T08:16:06","slug":"online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: &#8220;Emotional&#8221; Creative of Wartime Brands: Allowed and Forbidden Techniques[:]"},"content":{"rendered":"<p><\/p>\n<p><span style=\"color: #ff0000\"><strong>Registration is open for everyone.<\/strong><\/span><\/p>\n<p>Brand marketing always competes for the consumer&#8217;s attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support and not cause negativity? Let&#8217;s talk during the online lecture.<\/p>\n<p>EBA Management Development Centre together with Friends of Brands invite you to take part in the <strong>Online-Lecture:<\/strong> <strong>&#8220;Emotional&#8221; Creative of Wartime Brands: Allowed and Forbidden Techniques<\/strong><strong>.<\/strong><\/p>\n<p><strong>Speaker: Olga Malysh<\/strong>, head of the communication agency Friends of Brands, a specialist in the development and implementation of strategies for brands and social ideas.<\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>Crisis communications of brands: analysis of cases. War as a kind of crisis. The K\u00fcbler-Ross curve and the psychology of crisis living. The pace of the crisis.<\/li>\n<li>Brand communications as a response to the psychological state in society.<\/li>\n<li>Psychographics and behavior of the target audience during the war period. General characteristics, research, the need to study again. The role of the brand, rebooting the interaction.<\/li>\n<li>Virality of emotions. Yona Berger&#8217;s STEPPS model in a war situation. &#8220;Blocking&#8221; of emotions.<\/li>\n<li>Newsjacking: analysis of cases. Information field: general context, noise level, similar projects.<\/li>\n<li>Taking into account the factors of information war in planning the communication of the project. Protection against cyber attacks.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Registration is open for everyone. Brand marketing always competes for the consumer&#8217;s attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support [&hellip;]<\/p>\n","protected":false},"author":19019,"featured_media":429811,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: &quot;Emotional&quot; Creative of Wartime Brands: Allowed and Forbidden Techniques - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: &quot;Emotional&quot; Creative of Wartime Brands: Allowed and Forbidden Techniques - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Registration is open for everyone. Brand marketing always competes for the consumer&#8217;s attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T08:16:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2022\/09\/Online-lektsiya-Emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/\",\"url\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: \\\"Emotional\\\" Creative of Wartime Brands: Allowed and Forbidden Techniques[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2022-09-02T13:06:03+00:00\",\"dateModified\":\"2022-10-05T08:16:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u043e\u0434\u0456\u0457\",\"item\":\"https:\/\/eba.com.ua\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: &#8220;Emotional&#8221; Creative of Wartime Brands: Allowed and Forbidden Techniques[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: \"Emotional\" Creative of Wartime Brands: Allowed and Forbidden Techniques[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/","og_locale":"en_US","og_type":"article","og_title":"Online-Lecture: \"Emotional\" Creative of Wartime Brands: Allowed and Forbidden Techniques - European Business Association","og_description":"Registration is open for everyone. Brand marketing always competes for the consumer&#8217;s attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support [&hellip;]","og_url":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/","og_site_name":"European Business Association","article_modified_time":"2022-10-05T08:16:06+00:00","og_image":[{"width":370,"height":270,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2022\/09\/Online-lektsiya-Emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/","url":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: \"Emotional\" Creative of Wartime Brands: Allowed and Forbidden Techniques[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2022-09-02T13:06:03+00:00","dateModified":"2022-10-05T08:16:06+00:00","breadcrumb":{"@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-emotsijnyj-kreatyv-brendiv-voyennogo-chasu-dozvoleni-ta-zaboroneni-pryjomy-2022-09-02-16-06\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u041f\u043e\u0434\u0456\u0457","item":"https:\/\/eba.com.ua\/events\/"},{"@type":"ListItem","position":3,"name":"Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438","item":{"@type":"WebPage","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u00ab\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439\u00bb \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u043e\u0454\u043d\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443: \u0434\u043e\u0437\u0432\u043e\u043b\u0435\u043d\u0456 \u0442\u0430 \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0435\u043d\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438[:en]Online-Lecture: &#8220;Emotional&#8221; Creative of Wartime Brands: Allowed and Forbidden Techniques[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/429803"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/19019"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=429803"}],"version-history":[{"count":1,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/429803\/revisions"}],"predecessor-version":[{"id":429808,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/429803\/revisions\/429808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/429811"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=429803"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=429803"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=429803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}