{"id":416386,"date":"2022-06-08T14:53:28","date_gmt":"2022-06-08T11:53:28","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=416386"},"modified":"2022-09-15T13:21:06","modified_gmt":"2022-09-15T10:21:06","slug":"online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform  [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:]"},"content":{"rendered":"<p><\/p>\n<p><span style=\"color: #ff0000\"><strong>Registration is open for everyone.<\/strong><\/span><\/p>\n<p>EBA Management Development Centre together with the <strong>Alexander Rolsky<\/strong> invite you to take part in the <strong>Online-Lecture:<\/strong> <strong>M<\/strong><strong>odern MarTech <\/strong><strong>T<\/strong><strong>ools \u2014 Google Marketing Platform Overview<\/strong><strong>.<\/strong><\/p>\n<p>During the online-lecture, Olexander Rolskyi, a certified trainer of the Google Marketing Platform, will talk about current MarTech approaches to creating and optimizing advertising. He will also share his personal experience of using Google Marketing Platform products on the example of specific customer campaigns.<\/p>\n<p><strong>Speaker:<\/strong> <strong>Olexander Rolskyi<\/strong>, CEO of MarTech-agency newage. An expert with 10 years of practical experience in digital, specializes in automation of advertising. Co-author of a course on display advertising, speaker of professional events, author of articles and research.<\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>What is the Google Marketing Platform and how it differs from standard Google tools.<\/li>\n<li>What tools make up the GMP ecosystem that they give to the advertiser.<\/li>\n<li>Cases of using MarTech solutions to automate and optimize advertising creation.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Registration is open for everyone. EBA Management Development Centre together with the Alexander Rolsky invite you to take part in the Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview. During the online-lecture, Olexander Rolskyi, a certified trainer of the Google Marketing Platform, will talk about current MarTech approaches to creating and optimizing advertising. He [&hellip;]<\/p>\n","protected":false},"author":10406,"featured_media":416452,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Registration is open for everyone. EBA Management Development Centre together with the Alexander Rolsky invite you to take part in the Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview. During the online-lecture, Olexander Rolskyi, a certified trainer of the Google Marketing Platform, will talk about current MarTech approaches to creating and optimizing advertising. He [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T10:21:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2022\/06\/Website-Templates-for-Lectures.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/\",\"url\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2022-06-08T11:53:28+00:00\",\"dateModified\":\"2022-09-15T10:21:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u043e\u0434\u0456\u0457\",\"item\":\"https:\/\/eba.com.ua\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform  [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/","og_locale":"en_US","og_type":"article","og_title":"Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview - European Business Association","og_description":"Registration is open for everyone. EBA Management Development Centre together with the Alexander Rolsky invite you to take part in the Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview. During the online-lecture, Olexander Rolskyi, a certified trainer of the Google Marketing Platform, will talk about current MarTech approaches to creating and optimizing advertising. He [&hellip;]","og_url":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/","og_site_name":"European Business Association","article_modified_time":"2022-09-15T10:21:06+00:00","og_image":[{"width":370,"height":270,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2022\/06\/Website-Templates-for-Lectures.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/","url":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2022-06-08T11:53:28+00:00","dateModified":"2022-09-15T10:21:06+00:00","breadcrumb":{"@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/event\/online-lektsiya-cuchasni-instrumenty-martech-oglyad-google-marketing-platform-2022-06-08-14-53\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u041f\u043e\u0434\u0456\u0457","item":"https:\/\/eba.com.ua\/events\/"},{"@type":"ListItem","position":3,"name":"Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform","item":{"@type":"WebPage","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: C\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 MarTech \u2014 \u043e\u0433\u043b\u044f\u0434 Google Marketing Platform  [:en]Online-Lecture: Modern MarTech Tools \u2014 Google Marketing Platform Overview[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/416386"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/10406"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=416386"}],"version-history":[{"count":1,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/416386\/revisions"}],"predecessor-version":[{"id":416391,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/416386\/revisions\/416391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/416452"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=416386"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=416386"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=416386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}