{"id":389322,"date":"2022-01-21T14:47:44","date_gmt":"2022-01-21T12:47:44","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=389322"},"modified":"2022-07-21T11:18:10","modified_gmt":"2022-07-21T08:18:10","slug":"online-lektsiya-yak-zavoyuvaty-doviru-kliyenta-v-epohu-marketyngu-oriyentovanogo-na-konfidentsijnist-2022-01-21-14-47","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-yak-zavoyuvaty-doviru-kliyenta-v-epohu-marketyngu-oriyentovanogo-na-konfidentsijnist-2022-01-21-14-47\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u042f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u0440\u0438\u043d\u043a\u0430\u0445 \u0432 \u043d\u0430\u0439\u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0456 \u0447\u0430\u0441\u0438[:en]Online-Lecture: Winning Foreign Markets&#8217; Loyalty in the Most Difficult Times[:]"},"content":{"rendered":"<p><\/p>\n<p><span style=\"color: #ff0000\"><strong>Registration is open for everyone.<\/strong><\/span><\/p>\n<p>As brands enter the era of privacy-first marketing, 74% of customers expect more from organisations and over 70% will avoid buying again if trust is lost (Gartner; Adobe).             <\/p>\n<p>The expectations span far more than product features or service quality: today\u2019s consumers want to know how brands treat their (customers\u2019) data, their own employees, and the environment. With the demise of third-party cookies fast approaching, accelerated by new data regulations across the big techs, marketing teams need to act fast and smart to secure growth of their market share. How brands treat their customers\u2019 data, how they attribute and measure customer acquisition, and, last but not least, which causes they care about and how they communicate those to their customers become crucial not only in marketing and overall business strategies. <\/p>\n<p>EBA Management Development Centre together with <strong>Alexandra Allison Syzova<\/strong> invite you to take part in the <strong>Online-Lecture: <\/strong><strong>Winning Foreign Markets&#8217; Loyalty in the Most Difficult Times<\/strong><strong>.<\/strong><\/p>\n<p>The Online-Lecture will be focused on three pillars of trust that marketing, performance, business development, and analytics teams, among other, can leverage to secure business growth: customer data management, attribution of customer acquisition and connection through meaningful content.<\/p>\n<p><strong>Speaker: Dr. <\/strong><strong>Alexandra Allison Syzova<\/strong>, Founder and CEO of enable.growth (London, UK), has been leading executive education and marketing programmes in EMEA for Google, Microsoft, Cisco, London Business School and other for over 15 years. Her cutting edge customer education solutions have often scored 100 NPS owing to deep industry expertise, concise structure and high level of participant engagement. Born in Kyiv, educated in the US and UK, and accomplished in London, Alexandra has a 360 degree understanding of the top industry standards and execution strategies that are often culturally shaped.<\/p>\n<p><strong>Target audience: <\/strong>C- and B+ level from Marketing, Performance, Data, PR, Content, Information. <\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Registration is open for everyone. As brands enter the era of privacy-first marketing, 74% of customers expect more from organisations and over 70% will avoid buying again if trust is lost (Gartner; Adobe). The expectations span far more than product features or service quality: today\u2019s consumers want to know how brands treat their (customers\u2019) data, [&hellip;]<\/p>\n","protected":false},"author":10406,"featured_media":390137,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Winning Foreign Markets&#039; Loyalty in the Most Difficult Times - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-yak-zavoyuvaty-doviru-kliyenta-v-epohu-marketyngu-oriyentovanogo-na-konfidentsijnist-2022-01-21-14-47\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Winning Foreign Markets&#039; Loyalty in the Most Difficult Times - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Registration is open for everyone. 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