{"id":349861,"date":"2021-08-16T18:56:24","date_gmt":"2021-08-16T15:56:24","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=349861"},"modified":"2021-09-14T16:44:27","modified_gmt":"2021-09-14T13:44:27","slug":"online-lektsiya-transformatsiya-marketyngu-vyklyky-ta-vymogy-2021-08-16-18-56","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-transformatsiya-marketyngu-vyklyky-ta-vymogy-2021-08-16-18-56\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443: \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0442\u0430 \u0432\u0438\u043c\u043e\u0433\u0438[:en]Online-Lecture:Marketing transformation: challenges and requirements[:]"},"content":{"rendered":"<p><\/p>\n<p>When you look at the Cannes Lions, innovative innovations, robots and blockchain, you realize that behind everything is a big team and even bigger budgets. At first glance, it seems that it is a matter of marketing and packaging. But it only seems so, because growth begins with business processes, strategies, thinking, approaches. What are these approaches, without which any marketing is a waste of money, and how to really drive growth.<\/p>\n<p>EBA Management Development Centre together with <b>Zhanna Strelnikova <\/b>invite you to take part in <strong>the Online-Lecture:Marketing transformation: challenges and requirements.<\/strong><\/p>\n<p><strong>Speaker: Zhanna Strelnikova,<\/strong> business consultant, former marketing director of the Coca-Cola Company, marketing manager of PepsiCo, is in the TOP-25 business ladies of Ukraine 2020 according to Vlast Denieg, winner of 4 Effie Awards for the effectiveness of advertising campaigns.<\/p>\n<p><strong>Target audience:<\/strong><\/p>\n<ul>\n<li>Marketing specialists<\/li>\n<li>PR managers<\/li>\n<li>Heads of departments<\/li>\n<li>CEOs<\/li>\n<\/ul>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>Lessons for the last 2 years: winning brand activations.<\/li>\n<li>How strategic thinking wins big budgets<\/li>\n<li>What low cost marketing means<\/li>\n<li>How the leader of the company should look today to move the business forward<\/li>\n<\/ul>\n<p><strong>As a result of the lecture, each participant<\/strong><strong> will<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>understand how to make cool projects even without big budgets<\/li>\n<li>hear about the trends of 2022-2023<\/li>\n<li>be able to form its own map of development<\/li>\n<li>understand what skills need to be upgraded for personal growth<\/li>\n<li>receive a list of literature, media for inspiration and growth<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000\"><strong>Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button.\u00a0Only the users of the EBA site can register at the event.\u00a0Number of\u00a0listeners<\/strong>\u00a0<strong>is limited. Should you have any questions, please, write at<\/strong><strong>\u00a0<\/strong><\/span><a href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong>\u00a0<span style=\"color: #ff0000\">or call (044) 496-06-01.\u00a0<\/span><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When you look at the Cannes Lions, innovative innovations, robots and blockchain, you realize that behind everything is a big team and even bigger budgets. At first glance, it seems that it is a matter of marketing and packaging. But it only seems so, because growth begins with business processes, strategies, thinking, approaches. What are [&hellip;]<\/p>\n","protected":false},"author":2489,"featured_media":351231,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture:Marketing transformation: challenges and requirements - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-transformatsiya-marketyngu-vyklyky-ta-vymogy-2021-08-16-18-56\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture:Marketing transformation: challenges and requirements - European Business Association\" \/>\n<meta property=\"og:description\" content=\"When you look at the Cannes Lions, innovative innovations, robots and blockchain, you realize that behind everything is a big team and even bigger budgets. 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