{"id":323553,"date":"2021-03-29T12:49:02","date_gmt":"2021-03-29T09:49:02","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=323553"},"modified":"2021-04-21T18:01:56","modified_gmt":"2021-04-21T15:01:56","slug":"online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects  [:]"},"content":{"rendered":"<p><\/p>\n<p>Public relations is a systematic activity of the company that is addressed to change of persuasions, attitude, thoughts of different groups of people (target audience) to the company, its products, services and specific problems, ideas and actions.  For any company or person that is building one\u2019s brand, it is important to build the brand systematically through public relations instruments.<\/p>\n<p>EBA Management Development Centre together with Sigma Software invite you to take part in the <strong>Online-Lecture:<\/strong> <strong>Building Public Relations Through the Implementation of Projects that Have a Social Impact.<\/strong><\/p>\n<p><strong>Speaker: <\/strong><strong>Oleksandra Govorukha<\/strong>, Head of International PR at Sigma Software, Co-founder of UTEW Tech Tribe, 20 years of successful experience in B2B Marketing\/PR\/Sales in creative industries: advertising, media, technologies.<\/p>\n<p><strong>Main partner<\/strong>: <strong><a href=\"https:\/\/sigma.software\/\">Sigma Software<\/a>.<\/strong><\/p>\n<p><strong>Partner:  <\/strong><a href=\"https:\/\/stefes.com.ua\/\"><strong>STEFES<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>Target audience: <\/strong>business owners, top managers, marketing managers, brand managers, PR specialists.<\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>The role of PR in business growth: why and how to measure it.<\/li>\n<li>What social impact your business makes.<\/li>\n<li>How to create meaningful connections with your company&#8217;s stakeholders.<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000\"><strong>Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Number of listeners<\/strong> <strong>is limited. Should you have any questions, please, write at <\/strong><a style=\"color: #ff0000\" href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong> or call (044) 496-06-01.<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Public relations is a systematic activity of the company that is addressed to change of persuasions, attitude, thoughts of different groups of people (target audience) to the company, its products, services and specific problems, ideas and actions. For any company or person that is building one\u2019s brand, it is important to build the brand systematically [&hellip;]<\/p>\n","protected":false},"author":19019,"featured_media":323575,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Building Public Relations Through Impactful Projects  - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Building Public Relations Through Impactful Projects  - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Public relations is a systematic activity of the company that is addressed to change of persuasions, attitude, thoughts of different groups of people (target audience) to the company, its products, services and specific problems, ideas and actions. For any company or person that is building one\u2019s brand, it is important to build the brand systematically [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-21T15:01:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/03\/Website-Templates-for-Lectures-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/\",\"url\":\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects [:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2021-03-29T09:49:02+00:00\",\"dateModified\":\"2021-04-21T15:01:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u043e\u0434\u0456\u0457\",\"item\":\"https:\/\/eba.com.ua\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects [:]\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects  [:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects [:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/","og_locale":"en_US","og_type":"article","og_title":"Online-Lecture: Building Public Relations Through Impactful Projects  - European Business Association","og_description":"Public relations is a systematic activity of the company that is addressed to change of persuasions, attitude, thoughts of different groups of people (target audience) to the company, its products, services and specific problems, ideas and actions. For any company or person that is building one\u2019s brand, it is important to build the brand systematically [&hellip;]","og_url":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/","og_site_name":"European Business Association","article_modified_time":"2021-04-21T15:01:56+00:00","og_image":[{"width":370,"height":270,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/03\/Website-Templates-for-Lectures-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/","url":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects [:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2021-03-29T09:49:02+00:00","dateModified":"2021-04-21T15:01:56+00:00","breadcrumb":{"@id":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-pobudova-zv-yazkiv-z-gromadskistyu-cherez-zdijsnennya-vplyvovyh-proektiv-2021-03-29-12-49\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u041f\u043e\u0434\u0456\u0457","item":"https:\/\/eba.com.ua\/events\/"},{"@type":"ListItem","position":3,"name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects [:]","item":{"@type":"WebPage","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432[:en]Online-Lecture: Building Public Relations Through Impactful Projects  [:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/323553"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/19019"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=323553"}],"version-history":[{"count":5,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/323553\/revisions"}],"predecessor-version":[{"id":327587,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events\/323553\/revisions\/327587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/323575"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=323553"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=323553"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=323553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}