{"id":310331,"date":"2021-01-25T17:30:58","date_gmt":"2021-01-25T15:30:58","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=310331"},"modified":"2021-04-05T11:33:45","modified_gmt":"2021-04-05T08:33:45","slug":"onlajn-programa-rozvytku-z-produktovogo-menedzhmentu-2021-01-25-17-30","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-produktovogo-menedzhmentu-2021-01-25-17-30\/","title":{"rendered":"[:ua]\u041e\u043d\u043b\u0430\u0439\u043d-\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0434\u043b\u044f \u043d\u0435-\u0406\u0422 \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432[:en]Online-Product Management Development Programme for non-IT Specialists[:]"},"content":{"rendered":"<p><\/p>\n<p>Product management is an assembly of processes that carried out from the moment of definition of customer need appearance and works at all stages of the product life cycle. Product management is conducted in two main points \u2013 product development and product marketing. The sphere of product management works not only in IT, but also in non-IT sphere because in all the spheres there is a product and necessity of its managing.<\/p>\n<p>Management Development Centre Team created new <strong>Online<\/strong><strong>&#8211;<\/strong><strong>Product<\/strong> <strong>Management<\/strong> <strong>Development<\/strong> <strong>Programme for non-IT specialists<\/strong>, that will help to understand main stages of the product life cycle, let to work fast, adjust your product.<\/p>\n<p>Having successfully finished the programme, you will receive certificates of completion.<\/p>\n<p><strong>During the modules you will: <\/strong><\/p>\n<ul>\n<li>Understand what product management is<\/li>\n<li>Analyze the real customer needs for your sphere<\/li>\n<li>Deepen into the process of product life cycle development<\/li>\n<li>Define prioritization in the product<\/li>\n<\/ul>\n<p><strong>Target<\/strong> <strong>audience<\/strong><strong>:<\/strong> those, who want to understand how product management works; how it may be relevant in your company; who have specialization close to product management.<\/p>\n<p><strong>What knowledge and skills will you acquire<\/strong><strong>?<\/strong><\/p>\n<p><strong>Module 1. Intro to product management \u2013Oleksandr Starovit &#8211; April 12<sup>th<\/sup>:<\/strong><\/p>\n<ul>\n<li>What is product.<\/li>\n<li>What set of commitments product manager has?<\/li>\n<li>Personal positioning and search for the niche of personal brand<\/li>\n<li>First 100 days in product manager role<\/li>\n<li>Communication with team and client<\/li>\n<li>Practical cases<\/li>\n<\/ul>\n<p><strong>Module 2. Product Development \u2013 Ray Astafichev &#8211; April 14<sup>th<\/sup>:<\/strong><\/p>\n<ul>\n<li>Main phases of the product life cycle<\/li>\n<li>What you need to do before product development in fact<\/li>\n<li>Hypothesis and their investigation<\/li>\n<li>What you need to do, if the product is not necessary for anyone<\/li>\n<li>Cases in B2B and B2C<\/li>\n<\/ul>\n<p><strong>Module 3. Customer Development \u2013 Oleksandr Starovit \u2013 April 19<sup>th<\/sup>:<\/strong><\/p>\n<ul>\n<li>How to understand real need of the customers<\/li>\n<li>Interview<\/li>\n<li>User person building after the interview<\/li>\n<li>Cases<\/li>\n<\/ul>\n<p><strong>Module 4. Product Marketing \u2013 Pavlo Sakhatskyi \u2013 April 21<sup>st<\/sup>:<\/strong><\/p>\n<ul>\n<li>Clients` tendance<\/li>\n<li>Analysis of market and product`s potential<\/li>\n<li>Marketing campaign creation<\/li>\n<li>Cases<\/li>\n<\/ul>\n<p><strong>Module 5. Practical workshop with Oleksandr Starovit. Brain storming \u2013 April 24- 11.00 &#8211; 15.00\u00a0<\/strong><\/p>\n<p><strong>Module 6. Metrics for product manager \u2013 Bogdan Kit \u2013 April 26<sup>th<\/sup>:<\/strong><\/p>\n<ul>\n<li>What metrics are necessary?<\/li>\n<li>\u0422ypes<\/li>\n<li>Prioritization within the product<\/li>\n<li>Cases<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Product management is an assembly of processes that carried out from the moment of definition of customer need appearance and works at all stages of the product life cycle. Product management is conducted in two main points \u2013 product development and product marketing. The sphere of product management works not only in IT, but also [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":314246,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[35,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Product Management Development Programme for non-IT Specialists - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/onlajn-programa-rozvytku-z-produktovogo-menedzhmentu-2021-01-25-17-30\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Product Management Development Programme for non-IT Specialists - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Product management is an assembly of processes that carried out from the moment of definition of customer need appearance and works at all stages of the product life cycle. 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