{"id":171891,"date":"2019-03-26T11:36:35","date_gmt":"2019-03-26T09:36:35","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&p=171891"},"modified":"2019-06-04T11:37:39","modified_gmt":"2019-06-04T08:37:39","slug":"seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36\/","title":{"rendered":"[:ua]\u0421\u0435\u043c\u0456\u043d\u0430\u0440 \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0428\u0435\u0444\u0444\u0456\u043b\u0434\u0430: \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0438\u043b: \u042f\u043a \u043f\u0440\u0438\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432?[:en]The Sheffield MBA Workshop: Message Appeals: Grab Your Customers’ Attention! [:]"},"content":{"rendered":"

<\/p>\n

EBA Western Ukrainian Office together with the University of Sheffield International Faculty CITY College<\/strong> invites you to\u00a0the open workshop.\u00a0<\/p>\n

The workshop in question will attempt to shed light on the use of\u00a0message\u00a0appeals\u00a0in communications, and more specifically in advertising.\u00a0 The various\u00a0message\u00a0appeals\u00a0will be discussed, from celebrity endorsement and fear to humor and sex.\u00a0 Examples will be presented of success stories involving various types of\u00a0appeals\u00a0in a number of industries.<\/p>\n

Target audience:<\/strong>\u00a0People in managerial\/directorial positions involved in marketing, sales, and any other business department, since the topic to be discussed can be associated with other functions of any modern business too.\u00a0<\/p>\n

Outcome:\u00a0<\/strong>Participants will be exposed to the types of\u00a0appeals, their significance, and appropriateness for various goods and services.\u00a0 The participants will also have a better understanding in handling similar communications’ efforts and campaigns for maximum effectiveness.<\/p>\n

Participation fee:<\/strong> 400 UAH for EBA members, for non-members – 800 UAH.<\/p>\n

Program:<\/strong><\/p>\n

9.30-10.00 – Registration, networking and a cup of morning coffee.<\/p>\n

10.00 – 11.00 – Part 1.<\/p>\n

11.00-11.15 – Break.<\/p>\n

11.15-12.15 – Part 2.<\/p>\n

Venue Partner:<\/strong> Business Hub<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

EBA Western Ukrainian Office together with the University of Sheffield International Faculty CITY College invites you to\u00a0the open workshop.\u00a0 The workshop in question will attempt to shed light on the use of\u00a0message\u00a0appeals\u00a0in communications, and more specifically in advertising.\u00a0 The various\u00a0message\u00a0appeals\u00a0will be discussed, from celebrity endorsement and fear to humor and sex.\u00a0 Examples will be presented […]<\/p>\n","protected":false},"author":9926,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[116],"yoast_head":"\nThe Sheffield MBA Workshop: Message Appeals: Grab Your Customers' Attention! - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sheffield MBA Workshop: Message Appeals: Grab Your Customers' Attention! - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Western Ukrainian Office together with the University of Sheffield International Faculty CITY College invites you to\u00a0the open workshop.\u00a0 The workshop in question will attempt to shed light on the use of\u00a0message\u00a0appeals\u00a0in communications, and more specifically in advertising.\u00a0 The various\u00a0message\u00a0appeals\u00a0will be discussed, from celebrity endorsement and fear to humor and sex.\u00a0 Examples will be presented […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/event\/seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-04T08:37:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36\/\",\"url\":\"https:\/\/eba.com.ua\/en\/event\/seminar-universytetu-sheffilda-pravylnyj-posyl-yak-pryvernuty-uvagu-kliyentiv-2019-03-26-11-36\/\",\"name\":\"[:ua]\u0421\u0435\u043c\u0456\u043d\u0430\u0440 \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0428\u0435\u0444\u0444\u0456\u043b\u0434\u0430: \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0438\u043b: \u042f\u043a \u043f\u0440\u0438\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432?[:en]The Sheffield MBA Workshop: Message Appeals: Grab Your Customers' Attention! 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