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Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web-analytics. This gives a possibility to become closer to the customer, understand him\/her, create a product or service that will be fully consistent with his\/her expectations. <\/p>\n
EBA Management Development Centre team announce the renewed Internet Marketing Deveopment Programme<\/strong>, which will help you to create and integrate the successful internet strategy, equire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market. <\/p>\n Having successfully finished the programme, you will receive certificates of completion.<\/p>\n DURING THE MODULES YOU WILL:<\/strong><\/p>\n TARGET AUDIENCE:<\/strong><\/p>\n SYLLABUS<\/strong><\/p>\n Module 1. Main Principles of the Internet marketing \u2013 Maksym Khomenko – April 01 – 16.00 \u2013 20.00<\/strong><\/p>\n Module 2. Project Management & Digital Production \u2013 Inna Makoterska – April 03 – 16.00 \u2013 20.00<\/strong><\/p>\n Introduction into the project management: <\/strong><\/p>\n Introduction into web-production:<\/strong><\/p>\n Module 3. Google Analytics. Part 1 \u2013 Anton Lipskiy – April 08 – 17.00 \u2013 20.00<\/strong><\/p>\n Module 4. Google Analytics. Part 2 –<\/strong> Anton Lipskiy – April 10 – 17.00 \u2013 20.00<\/strong><\/p>\n Module 5. System of the Internet marketing for Business \u2013 Anton Voroniuk – April 15 – 16.00 \u2013 20.00<\/strong><\/p>\n Module 6. E-Commerce \u2013 Yulia Shylova – April 17 – 16.00 \u2013 20.00<\/strong><\/p>\n – Cloud, Machine Learning, Big data and AI, smartphones, voice helpers and Voice Search<\/p>\n – Model for the success potential evaluation of eCommerce (transaction costs evaluation)<\/p>\n – Your own eCommerce, outsource, market places<\/p>\n – Possible risks and traps<\/p>\n – eCommerce team: what functions are necessary, who should be in-house, what can be given for the outsource<\/p>\n – Implementation of the traffic and managing the quality of implementation<\/p>\n – Work with the client database<\/p>\n – Customer Journey and how to work with CJM in eCommerce<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant […]<\/p>\n","protected":false},"author":4513,"featured_media":167935,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[35,32],"yoast_head":"\n\n
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\n– Web analysis tools:
\n– Trends analysis
\n– Competitors analysis
\n– Own site analysis
\n– Existing researches that can be used in the work<\/li>\n<\/ul>\n\n
\n– Principles of analytics systems work (js + cookie)
\n– Working with basic reports:
\n – TA analysis
\n – Traffic analysis
\n – User behavior analysis
\n – Working with conversions and transactions<\/li>\n
\n– Principles of GTM work
\n– Setting codes through GTM
\n– Setting up tracking of basic events:
\n– Clicks
\n– Form submition
\n– Scroll
\n– Pop-up opening
\n– JS errors<\/li>\n<\/ul>\n\n
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