{"id":163546,"date":"2019-02-07T17:05:13","date_gmt":"2019-02-07T15:05:13","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=163546"},"modified":"2019-03-13T19:07:51","modified_gmt":"2019-03-13T17:07:51","slug":"vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05\/","title":{"rendered":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0421\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442\u0438, \u0449\u043e \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u044c. \u041d\u043e\u0432\u0435 \u043c\u0435\u0434\u0456\u0430 \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443[:en]Open Lecture: Special Projects That Sell. New Media for New Business[:]"},"content":{"rendered":"<p><\/p>\n<p>Marketers simultaneously are creators of content and its consumers. It often happens that they use one kind of stuff, but produce absolutely another one. However, this way lead neither to fast sales nor to brand awareness. So, if actively use New Media and receive new information from bloggers, why don&#8217;t we use them as additional or even the main communication channel.<\/p>\n<p>EBA Management Development Centre Team, together with Oksana Lykhozhon, invite you to join the<strong>\u00a0Open Lecture: <\/strong><strong>Special Projects That Sell. New Media for New Business<\/strong><strong>.<\/strong><\/p>\n<p>At the lecture you are going to receive the check-list, which helps you to determine which communication channels to use for your business; how to look for and analyze bloggers; how to arrange the collaboration and measure its result.<\/p>\n<p><strong>Speaker:<\/strong> <strong>Oksana Lykhozhon<\/strong>, CEO SODA Communications; 5+ years in marketing. Main specialization \u2014 niche and expensive products and their promotions in social networks. Social networks and opinion leaders became the main channel for QDRO-terraced house sales.<\/p>\n<p><strong>Main partner:\u00a0<a href=\"https:\/\/sodagroup.com.ua\/\">SODA Communications<\/a><\/strong><\/p>\n<p><strong>Partners:\u00a0<\/strong><strong><a href=\"https:\/\/4hub.com.ua\/\">HUB 4.0<\/a><\/strong><strong>,\u00a0<\/strong><strong><a href=\"http:\/\/www.coca-cola.ua\/ua\/home\/\">Coca-Cola Ukraine<\/a><\/strong><strong>,\u00a0<\/strong><strong><a href=\"https:\/\/www.facebook.com\/2amovers\/\">2Amovers<\/a><\/strong><\/p>\n<p><strong>Target audience: <\/strong>marketers, business owners and everyone who is interested in new promotion formats.<\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>What is New Media, Nano, micro-influencers and top-bloggers<\/li>\n<li>Is it needed for your business?<\/li>\n<li>What are the variants of collaboration?<\/li>\n<li>Where to look for bloggers, how to arrange everything?<\/li>\n<li>Who is responsible for idea and its realisation?<\/li>\n<li>Peculiarities and how to navigate it.<\/li>\n<li>How to analyze the results.<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Registration is obligatory. To become a participant, please, click the \u00abRegister\u00bb button.\u00a0Only the users of the EBA site can register at the event.\u00a0Number of\u00a0listeners<\/strong>\u00a0<\/span><strong><span style=\"color: #ff0000;\">is limited.\u00a0Should you have any questions, please,\u00a0write at<\/span>\u00a0<a href=\"mailto:development@eba.com.ua\">development@eba.com.ua<\/a>\u00a0<span style=\"color: #ff0000;\">or call (044) 496-06-01.\u00a0<\/span><\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketers simultaneously are creators of content and its consumers. It often happens that they use one kind of stuff, but produce absolutely another one. However, this way lead neither to fast sales nor to brand awareness. So, if actively use New Media and receive new information from bloggers, why don&#8217;t we use them as additional [&hellip;]<\/p>\n","protected":false},"author":10406,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lecture: Special Projects That Sell. New Media for New Business - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lecture: Special Projects That Sell. New Media for New Business - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Marketers simultaneously are creators of content and its consumers. It often happens that they use one kind of stuff, but produce absolutely another one. However, this way lead neither to fast sales nor to brand awareness. So, if actively use New Media and receive new information from bloggers, why don&#8217;t we use them as additional [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/event\/vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-13T17:07:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05\/\",\"url\":\"https:\/\/eba.com.ua\/en\/event\/vidkryta-lektsiya-spetsproekty-shho-prodayut-nove-media-dlya-novogo-biznesu-2019-02-07-17-05\/\",\"name\":\"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0421\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442\u0438, \u0449\u043e \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u044c. \u041d\u043e\u0432\u0435 \u043c\u0435\u0434\u0456\u0430 \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443[:en]Open Lecture: Special Projects That Sell. 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