{"id":152132,"date":"2018-11-29T12:20:58","date_gmt":"2018-11-29T10:20:58","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=152132"},"modified":"2019-04-19T15:25:04","modified_gmt":"2019-04-19T12:25:04","slug":"vidkrita-lektsiya-pributkovij-pr-ne-dlya-prnikiv-2018-11-29-12-20","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-pributkovij-pr-ne-dlya-prnikiv-2018-11-29-12-20\/","title":{"rendered":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u041f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0438\u0439 PR \u043d\u0435 \u0434\u043b\u044f PR\u043d\u0438\u043a\u0456\u0432 [:en]Open Lecture: Profitable PR for non-PR professionals[:]"},"content":{"rendered":"<p><\/p>\n<p>If you made something, but nobody knows about it &#8211; you made nothing! If nobody knows what you are doing &#8211; nobody knows what you are. If nobody knows who you are \u2013 nobody needs you. If nobody needs you &#8211; you do not exist!\u00a0Creation and correct coverage of your usefulness to the world, your events and your news are a great PR toolkit to become known and demanded by your target audience, and therefore, make your activity profitable!<\/p>\n<p>EBA Management Development Centre Team together with Asters Law Firm invite you to join the<strong>\u00a0Open Lecture: Profitable PR for non-PR professionals.<\/strong><\/p>\n<p><b>Outcome<\/b><b>:<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li>You will know when, how and whom to distribute the news to attract customers;<\/li>\n<li>Where, how and from what\/who to make the news, if there is no news;<\/li>\n<li>How to make someone read the news and react to it the way you need it;<\/li>\n<li>How to make the news inexistent even though it exists.<\/li>\n<\/ul>\n<p><strong>Speaker: Victoria Yesaulenko,\u00a0<\/strong>Marketing Director of Asters Law Firm. Experience in PR and marketing &#8211; 16 years.<\/p>\n<p><strong>Partner: <a href=\"https:\/\/www.asterslaw.com\/ru\/\">Asters<\/a><\/strong><\/p>\n<p><strong>Target audience: <\/strong>managers and business owners, professionals in internal and external communications, PR, marketing, business development, and to all those who are willing to learn to talk about themselves so that they would be heard<span class=\"TextRun SCXW11087766\" lang=\"UK-UA\" xml:lang=\"UK-UA\"><span class=\"SpellingError SCXW11087766\">.<\/span><\/span><\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li>What to do with your news to attract customers&#8217; attention;<\/li>\n<li>Where to get the news, if there is not news, to attract the attention of customer;<\/li>\n<li>What to do with the news that was created about you without you so that customers do not turn away from you.<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Registration is obligatory. To become a participant, please, click the \u00abRegister\u00bb button.\u00a0Only the users of the EBA site can register at the event.\u00a0Number of\u00a0listeners<\/strong>\u00a0<strong>is limited.\u00a0Should you have any questions, please,\u00a0write at\u00a0<\/strong><a style=\"color: #ff0000;\" href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong>\u00a0or call (044) 496-06-01.\u00a0<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you made something, but nobody knows about it &#8211; you made nothing! If nobody knows what you are doing &#8211; nobody knows what you are. If nobody knows who you are \u2013 nobody needs you. If nobody needs you &#8211; you do not exist!\u00a0Creation and correct coverage of your usefulness to the world, your [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lecture: Profitable PR for non-PR professionals - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-pributkovij-pr-ne-dlya-prnikiv-2018-11-29-12-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lecture: Profitable PR for non-PR professionals - European Business Association\" \/>\n<meta property=\"og:description\" content=\"If you made something, but nobody knows about it &#8211; you made nothing! 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