{"id":141881,"date":"2018-10-18T16:41:15","date_gmt":"2018-10-18T13:41:15","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=141881"},"modified":"2018-10-19T10:59:14","modified_gmt":"2018-10-19T07:59:14","slug":"vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/","title":{"rendered":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0434\u0438: \u044f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f[:en]Open Lecture: Brands and Trends: How to Conquer New Generations[:]"},"content":{"rendered":"<p><\/p>\n<p>Business futuroligists punctuate that very soon classical marketing will not manage to react on changes in society. That`s exactly why deep values of generations may become the main orientier for the marketing manager today. The generation theory helps to understand and estimate the practical values. Theory was opened by American scientists Neil Howe and William Straus. Authors analyzed the USA history and found out an interesting consistency. They defined the periods when the majority of people have similar values. Validity is the significancy of events and real objects due to their coincidence or inconsistency with demands of society, social groups and personalities.\u00a0<\/p>\n<p>EBA Management Development Centre Team together with Tetiana Lukyniuk invite you to join the<strong>\u00a0Open Lecture: Brands and Trends: How to Conquer New Generations.<\/strong><\/p>\n<p><strong>Speaker: Tetiana Lukyniuk,\u00a0<\/strong>CEO, Red Bull Ukraine and Belarus.<\/p>\n<p><strong>Partner: \u00a0<a href=\"https:\/\/www.redbull.com\/ua-uk\/\">Red Bull<\/a><\/strong><\/p>\n<p><strong>Target audience:\u00a0<\/strong>top management, PR managers, marketing managers, digital managers, marketers, smm-managers.<\/p>\n<p><strong>Topics under discussion:<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">What should brands know to stay attractive for user\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Generation theory\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Similar and distinctive features of generations Y and Z\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Trends of generations that influence their behavior and usage\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Criteria of brands and companies`choosing by new generations<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Registration is obligatory. To become a participant, please, click the \u00abRegister\u00bb button.\u00a0Only the users of the EBA site can register at the event.\u00a0Number of\u00a0listeners<\/strong>\u00a0<strong>is limited.\u00a0Should you have any questions, please,\u00a0write at\u00a0<\/strong><a style=\"color: #ff0000;\" href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong>\u00a0or call (044) 496-06-01.\u00a0<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Business futuroligists punctuate that very soon classical marketing will not manage to react on changes in society. That`s exactly why deep values of generations may become the main orientier for the marketing manager today. The generation theory helps to understand and estimate the practical values. Theory was opened by American scientists Neil Howe and William [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lecture: Brands and Trends: How to Conquer New Generations - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lecture: Brands and Trends: How to Conquer New Generations - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Business futuroligists punctuate that very soon classical marketing will not manage to react on changes in society. 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Theory was opened by American scientists Neil Howe and William [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-19T07:59:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/\",\"url\":\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/\",\"name\":\"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0434\u0438: \u044f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f[:en]Open Lecture: Brands and Trends: How to Conquer New Generations[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2018-10-18T13:41:15+00:00\",\"dateModified\":\"2018-10-19T07:59:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u043e\u0434\u0456\u0457\",\"item\":\"https:\/\/eba.com.ua\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0434\u0438: \u044f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0434\u0438: \u044f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f[:en]Open Lecture: Brands and Trends: How to Conquer New Generations[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u0411\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0434\u0438: \u044f\u043a \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f[:en]Open Lecture: Brands and Trends: How to Conquer New Generations[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-brendi-ta-trendi-yak-zavoyuvati-novi-pokolinnya-2018-10-18-16-41\/","og_locale":"en_US","og_type":"article","og_title":"Open Lecture: Brands and Trends: How to Conquer New Generations - European Business Association","og_description":"Business futuroligists punctuate that very soon classical marketing will not manage to react on changes in society. 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