{"id":123661,"date":"2018-07-27T23:48:56","date_gmt":"2018-07-27T20:48:56","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=123661"},"modified":"2018-08-31T16:36:49","modified_gmt":"2018-08-31T13:36:49","slug":"vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48\/","title":{"rendered":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0440\u0430\u0436\u0435\u043d\u044c &#8211; \u0446\u0435 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043f\u0440\u043e \u0437\u0430\u0445\u043e\u0434\u0438[:en]Open Lecture: Experiential Marketing Is Not Only About Events[:]"},"content":{"rendered":"<p><\/p>\n<p class=\"Body\"><span lang=\"EN-US\">Experiential Marketing (marketing of impressions) is a mutually beneficial interaction in a real (physical) world between a brand and a consumer. By the word &#8220;interactions&#8221; we mean new experience, impressions, positive emotions, that a consumer acquires in contact with a brand. In its turn, this creates an additional value of a brand in the eyes of a consumer. <\/span><span lang=\"EN-US\">The fundamental difference between experiential marketing and other marketing disciplines is that it is a technique rather than a channel. The word \u201cexperiential\u201d by its nature is not a noun but an adjective. It speaks about the essence of what is happening, not about the place.<\/span><\/p>\n<p>EBA Management Development Centre team together with Adsapience invite you to participate in the <strong>Open Lecture: Experiential Marketing Is Not Only About Events.<\/strong><\/p>\n<p><strong>Outcome: <\/strong><\/p>\n<ul>\n<li>The global reasons why experiential marketing has become more and more relevant in recent years<\/li>\n<li>Basic principles <\/li>\n<li>The most significant features of experiential marketing in global case studies<\/li>\n<li>Criteria for ideas that can conquer consumer&#8217;s love to a brand<\/li>\n<li>A complex approach to accessing the effectiveness of experiential marketing projects<\/li>\n<li>Solutions of decreasing contact cost in experiential marketing projects<\/li>\n<li>Experts\u2019 forecasts for 2018: what areas of experiential marketing will be the most effective<\/li>\n<li>Estimation of experiential marketing on the Ukrainian market on local case studies examples<\/li>\n<\/ul>\n<p><strong>Speaker: Oleg Bertush,<\/strong>Chief Business Development and Innovations Officer, Adsapience, more than 15 years experience in ATL and BTL, working for a long time in a network agency Momentum (McCann WorldGroup), as well as TMA Draft, Scholz and Friends Kyiv and Arc Ukraine marketing agencies.<\/p>\n<p><strong>Partner:<\/strong> <a href=\"http:\/\/www.adsapience.com\/\">Adsapience<\/a><\/p>\n<p><strong>Target audience: <\/strong>business owners and company executives, marketers, PR and event managers, other communication specialists who are interested in event marketing.<\/p>\n<p><strong>Topics under discussion: <\/strong><\/p>\n<ul>\n<li>What the term experiential marketing includes. Its place in the communication mix<\/li>\n<li>The process of developing experiential marketing projects (main stages, key elements, details to pay attention, timing, budget)<\/li>\n<li>Global trends in experiential marketing (international case studies)<\/li>\n<li>Local trends in experiential marketing (Ukrainian case studies)<\/li>\n<li>Measurement of efficiency. Methodology and metrics<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Number of listeners<\/strong> <strong>is limited. Should you have any questions, please, write at <\/strong><a style=\"color: #ff0000;\" href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong> or call (044) 496-06-01.<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Experiential Marketing (marketing of impressions) is a mutually beneficial interaction in a real (physical) world between a brand and a consumer. By the word &#8220;interactions&#8221; we mean new experience, impressions, positive emotions, that a consumer acquires in contact with a brand. In its turn, this creates an additional value of a brand in the eyes [&hellip;]<\/p>\n","protected":false},"author":4513,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lecture: Experiential Marketing Is Not Only About Events - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lecture: Experiential Marketing Is Not Only About Events - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Experiential Marketing (marketing of impressions) is a mutually beneficial interaction in a real (physical) world between a brand and a consumer. 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