{"id":97731,"date":"2018-02-23T16:00:25","date_gmt":"2018-02-23T14:00:25","guid":{"rendered":"https:\/\/eba.com.ua\/?p=97731"},"modified":"2018-02-28T17:58:17","modified_gmt":"2018-02-28T15:58:17","slug":"eva-lviv-nejromarketyng-shho-mif-shho-pravda-pro-mozok","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eva-lviv-nejromarketyng-shho-mif-shho-pravda-pro-mozok\/","title":{"rendered":"[:ua]\u0415\u0412\u0410 \u041b\u044c\u0432\u0456\u0432: \u041d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u0449\u043e \u043c\u0456\u0444, \u0430 \u0449\u043e \u043f\u0440\u0430\u0432\u0434\u0430 \u043f\u0440\u043e \u043c\u043e\u0437\u043e\u043a?[:en]EBA Lviv: Neuromarketing: myths and truths about our brain[:]"},"content":{"rendered":"<p><div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/1-2-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/1-2.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/1-2-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/2-1-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/2-1.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/2-1-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/3-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/3.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/3-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/4-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/4.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/4-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/5-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/5.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/5-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/6-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/6.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/6-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/7-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/7.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/7-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/10-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/10-scaled.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/10-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/11-780x540.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/11.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/01\/11-780x540.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div><\/p>\n<p>&nbsp;<\/p>\n<p>EBA Lviv together with the University of Sheffield International Faculty held a special workshop by\u00a0<strong>Nikolaos Dimitriadis.<\/strong><\/p>\n<p>Key points that were under discussion at the workshop:<\/p>\n<ul>\n<li>Breaking misunderstandings and myths concerning our brain<\/li>\n<li>Full understanding the brain approach to marketing and sales<\/li>\n<li>Exploring how branding really works within the brain<\/li>\n<li>Recognizing the impact of marketing research, PR, sales and negotiations<\/li>\n<li>Learning a comprehensive model for applying brain-based marketing<\/li>\n<li>Making your own brain \u2018marketing-smarter\u2019 and achieve more.<\/li>\n<\/ul>\n<p>Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the book \u201cNeuroscience for Leaders: A Brain Adaptive Leadership Approach\u201d (Kogan Page, London) and spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication. He is a certified NeuroMarketer and a contributor to the NeuroMarketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&amp;Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; EBA Lviv together with the University of Sheffield International Faculty held a special workshop by\u00a0Nikolaos Dimitriadis. Key points that were under discussion at the workshop: Breaking misunderstandings and myths concerning our brain Full understanding the brain approach to marketing and sales Exploring how branding really works within the brain Recognizing the impact of marketing [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":97236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Lviv: Neuromarketing: myths and truths about our brain - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/eva-lviv-nejromarketyng-shho-mif-shho-pravda-pro-mozok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Lviv: Neuromarketing: myths and truths about our brain - European Business Association\" \/>\n<meta property=\"og:description\" content=\"&nbsp; EBA Lviv together with the University of Sheffield International Faculty held a special workshop by\u00a0Nikolaos Dimitriadis. 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