{"id":780913,"date":"2026-10-16T13:21:37","date_gmt":"2026-10-16T10:21:37","guid":{"rendered":"https:\/\/eba.com.ua\/?p=780913"},"modified":"2026-10-16T13:32:12","modified_gmt":"2026-10-16T10:32:12","slug":"ua-yak-ukrayinskym-postachalnykam-spivpratsyuvaty-z-metro-en-how-ukrainian-suppliers-can-work-with-metro","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/ua-yak-ukrayinskym-postachalnykam-spivpratsyuvaty-z-metro-en-how-ukrainian-suppliers-can-work-with-metro\/","title":{"rendered":"[:ua]\u042f\u043a \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u043c \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0430\u043c \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 METRO[:en]How Ukrainian suppliers can work with METRO[:]"},"content":{"rendered":"

<\/p>\n

On 29 September, the European Business Association, together with Global Business for Ukraine and METRO AG, held an informative webinar \u201cNon-Food Procurement Landscape at METRO<\/strong>\u201d.<\/span><\/div>\n
\u00a0<\/div>\n
The event brought together Ukrainian businesses interested in expanding their cooperation with METRO and learning more about the opportunities and requirements for potential suppliers. During the webinar, the METRO AG team \u2013 Illa Brockmeyer, Andrea Wagner and Vladislav Vladislavov \u2013 shared insights into the company\u2019s procurement approach and the expectations for new partners.<\/div>\n
\u00a0<\/div>\n
What does METRO look for in non-food suppliers?<\/strong><\/div>\n
\u00a0<\/div>\n
Today, METRO is a multichannel wholesaler combining a network of wholesale stores, comprehensive delivery services, and an online marketplace, all supported by digital solutions.<\/div>\n
\u00a0<\/div>\n
For Ukrainian suppliers, cooperation with METRO can provide an opportunity to expand into international markets. Through its supplier development activities, METRO supports businesses in building their capacity and meeting the requirements of foreign markets.<\/div>\n
\u00a0<\/div>\n
The discussion covered current trends shaping demand in the non-food sector, key product categories, and opportunities for potential new suppliers. Participants also learned more about the quality standards, compliance requirements, and EU legislation that businesses need to consider when establishing a partnership with METRO.<\/div>\n
\u00a0<\/div>\n
Currently, products in focus in the non-food category at METRO include professional kitchenware, tableware, signage and candles, storage solutions, indoor and outdoor furniture, charcoal, cleaning products, and office supplies.\u00a0<\/div>\n
\u00a0<\/div>\n
How can Ukrainian businesses apply?<\/strong><\/div>\n
\u00a0<\/div>\n
Ukrainian suppliers interested in exploring cooperation with METRO are welcome to apply through the EuroConnect project<\/strong>, implemented by Global Business for Ukraine and the European Business Association together with METRO AG.<\/div>\n
\u00a0<\/div>\n
The EuroConnect project aims to strengthen cooperation between Ukrainian and EU companies and provide suppliers of food and non-food products with an opportunity to enter into dialogue with METRO, a leading international wholesaler. Since 2023, more than 30 Ukrainian suppliers<\/strong> have applied through the project.\u00a0<\/div>\n
What should suppliers prepare before applying?<\/span><\/div>\n
\u00a0<\/div>\n
Based on the discussion, businesses interested in cooperation with METRO should consider several important areas:<\/div>\n