{"id":756482,"date":"2026-07-10T08:38:32","date_gmt":"2026-07-10T05:38:32","guid":{"rendered":"https:\/\/eba.com.ua\/?p=756482"},"modified":"2026-07-10T08:51:19","modified_gmt":"2026-07-10T05:51:19","slug":"eba-odesa-hr-tour-yak-ukramarine-buduye-hr-ekosystemu-dlya-komandy","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eba-odesa-hr-tour-yak-ukramarine-buduye-hr-ekosystemu-dlya-komandy\/","title":{"rendered":"[:ua]EBA Odesa HR Tour: \u044f\u043a UkraMarine \u0431\u0443\u0434\u0443\u0454 HR-\u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0434\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0438[:en]EBA Odesa HR Tour: How UkraMarine Builds an HR Ecosystem for Its Team[:]"},"content":{"rendered":"

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On\u00a0July\u00a09,\u00a0the\u00a0Southern\u00a0Ukrainian\u00a0Office\u00a0of\u00a0the\u00a0European\u00a0Business\u00a0Association\u00a0held\u00a0its\u00a0latest\u00a0EBA\u00a0Odesa\u00a0HR\u00a0Tour\u00a0meeting\u00a0\u2014\u00a0this\u00a0time\u00a0at\u00a0UkraMarine.\u00a0The\u00a0meeting\u00a0was\u00a0moderated\u00a0by\u00a0Tetiana Rikun, Human Resources Development Consultant, ICF Certified Coach, HRD of the UkraMarine Group of Companies<\/strong>. Yana Saranina, CEO of UkraMarine<\/strong>, also joined the meeting.\u00a0<\/p>\n

The\u00a0theme\u00a0of\u00a0the\u00a0meeting\u00a0was\u00a0“Work\u00a0as\u00a0an\u00a0Ecosystem:\u00a0From\u00a0a\u00a0Student\u00a0ID\u00a0Card\u00a0to\u00a0a\u00a0Successful\u00a0Career\u00a0and\u00a0Golf\u00a0at\u00a0Work.”<\/strong> Participants discussed how the company engages students and young talent, which internal training tools actually work in practice, and which non-standard perks help retain the team. Attendees saw firsthand what this ecosystem looks like at UkraMarine: their own UM Coffee caf\u00e9 next to the office, a football club with weekly training sessions, mentorship for newcomers, and a sales manager development program \u2014 a path from sales specialist to associate partner running their own team. The company also supports students through internship and certification programs, and the office remains a pet-friendly space where the team works.<\/p>\n

The meeting took the form of an open discussion: participants actively shared their own experience, compared remote and fully in-office work formats, and discussed which approaches to motivation and team retention work in their companies \u2014 and which turned out to be less effective. Special attention was given to balancing work and rest: fishing and golf as summer activities, the company’s own winemaking, and two large-scale corporate events per year \u2014 a summer team-building event and a winter celebration marking the company’s anniversary.\u00a0<\/p>\n

UkraMarine’s experience once again confirms a trend EBA has been tracking in the labor market for some time: amid a labor shortage, non-material motivation \u2014 training, atmosphere, and genuine care for the team \u2014 is becoming the decisive factor in staff retention, not just salary levels.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

On\u00a0July\u00a09,\u00a0the\u00a0Southern\u00a0Ukrainian\u00a0Office\u00a0of\u00a0the\u00a0European\u00a0Business\u00a0Association\u00a0held\u00a0its\u00a0latest\u00a0EBA\u00a0Odesa\u00a0HR\u00a0Tour\u00a0meeting\u00a0\u2014\u00a0this\u00a0time\u00a0at\u00a0UkraMarine.\u00a0The\u00a0meeting\u00a0was\u00a0moderated\u00a0by\u00a0Tetiana Rikun, Human Resources Development Consultant, ICF Certified Coach, HRD of the UkraMarine Group of Companies. Yana Saranina, CEO of UkraMarine, also joined the meeting.\u00a0 The\u00a0theme\u00a0of\u00a0the\u00a0meeting\u00a0was\u00a0“Work\u00a0as\u00a0an\u00a0Ecosystem:\u00a0From\u00a0a\u00a0Student\u00a0ID\u00a0Card\u00a0to\u00a0a\u00a0Successful\u00a0Career\u00a0and\u00a0Golf\u00a0at\u00a0Work.” Participants discussed how the company engages students and young talent, which internal training tools actually work in practice, and which non-standard perks help retain the team. Attendees saw firsthand […]<\/p>\n","protected":false},"author":4489,"featured_media":756499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,11],"tags":[],"yoast_head":"\nEBA Odesa HR Tour: How UkraMarine Builds an HR Ecosystem for Its Team - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/eba-odesa-hr-tour-yak-ukramarine-buduye-hr-ekosystemu-dlya-komandy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Odesa HR Tour: How UkraMarine Builds an HR Ecosystem for Its Team - European Business Association\" \/>\n<meta property=\"og:description\" content=\"On\u00a0July\u00a09,\u00a0the\u00a0Southern\u00a0Ukrainian\u00a0Office\u00a0of\u00a0the\u00a0European\u00a0Business\u00a0Association\u00a0held\u00a0its\u00a0latest\u00a0EBA\u00a0Odesa\u00a0HR\u00a0Tour\u00a0meeting\u00a0\u2014\u00a0this\u00a0time\u00a0at\u00a0UkraMarine.\u00a0The\u00a0meeting\u00a0was\u00a0moderated\u00a0by\u00a0Tetiana Rikun, Human Resources Development Consultant, ICF Certified Coach, HRD of the UkraMarine Group of Companies. 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