<\/span>\n\n\t<\/div>\n<\/div>\n\ud83c\udf0d Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion \u201cUSA, Europe, Asia: Secrets of Entering International Markets\u201d within the Forbes Ukraine Exporters Summit 2026.<\/p>\n
The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global markets.<\/p>\n
During the panel, participants discussed key aspects of entering international markets:<\/p>\n
\ud83d\udd38 how Ukrainian companies can operate in highly competitive and complex markets;
\n\ud83d\udd38 adapting products to meet the expectations of international consumers;
\n\ud83d\udd38 cultural and business specifics of cooperation with foreign partners;
\n\ud83d\udd38 tools for building trust in Ukrainian brands abroad.<\/p>\n
Such discussions are not only an exchange of experience but also an opportunity to find practical solutions for developing Ukrainian exports and strengthening business presence in global markets.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
\ud83c\udf0d Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion \u201cUSA, Europe, Asia: Secrets of Entering International Markets\u201d within the Forbes Ukraine Exporters Summit 2026. The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global […]<\/p>\n","protected":false},"author":4489,"featured_media":755611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[14],"tags":[],"yoast_head":"\n
Ukrainian Exports in Global Markets: EBA joined the discussion - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrainian Exports in Global Markets: EBA joined the discussion - European Business Association\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf0d Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion \u201cUSA, Europe, Asia: Secrets of Entering International Markets\u201d within the Forbes Ukraine Exporters Summit 2026. The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T10:48:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T10:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/07\/660509260_1418711460283026_8019126780379758550_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/\",\"url\":\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/\",\"name\":\"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457[:en]Ukrainian Exports in Global Markets: EBA joined the discussion[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2026-04-02T10:48:07+00:00\",\"dateModified\":\"2026-07-06T10:54:23+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457[:en]Ukrainian Exports in Global Markets: EBA joined the discussion[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\",\"name\":\"Katia Chaikovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"caption\":\"Katia Chaikovska\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457[:en]Ukrainian Exports in Global Markets: EBA joined the discussion[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/","og_locale":"en_US","og_type":"article","og_title":"Ukrainian Exports in Global Markets: EBA joined the discussion - European Business Association","og_description":"\ud83c\udf0d Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion \u201cUSA, Europe, Asia: Secrets of Entering International Markets\u201d within the Forbes Ukraine Exporters Summit 2026. The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global […]","og_url":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/","og_site_name":"European Business Association","article_published_time":"2026-04-02T10:48:07+00:00","article_modified_time":"2026-07-06T10:54:23+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/07\/660509260_1418711460283026_8019126780379758550_n.jpg","type":"image\/jpeg"}],"author":"Katia Chaikovska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia Chaikovska","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/","url":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/","name":"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457[:en]Ukrainian Exports in Global Markets: EBA joined the discussion[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2026-04-02T10:48:07+00:00","dateModified":"2026-07-06T10:54:23+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/ukrayinskyj-eksport-na-globalnyh-rynkah-eba-doluchylasya-do-dyskusiyi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457","item":{"@type":"WebPage","name":"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0435\u043a\u0441\u043f\u043e\u0440\u0442 \u043d\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445: EBA \u0434\u043e\u043b\u0443\u0447\u0438\u043b\u0430\u0441\u044f \u0434\u043e \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457[:en]Ukrainian Exports in Global Markets: EBA joined the discussion[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52","name":"Katia Chaikovska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","caption":"Katia Chaikovska"},"url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/755610"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=755610"}],"version-history":[{"count":3,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/755610\/revisions"}],"predecessor-version":[{"id":755617,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/755610\/revisions\/755617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/755611"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=755610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=755610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=755610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}