{"id":752440,"date":"2026-06-23T14:08:28","date_gmt":"2026-06-23T11:08:28","guid":{"rendered":"https:\/\/eba.com.ua\/?p=752440"},"modified":"2026-06-23T14:10:00","modified_gmt":"2026-06-23T11:10:00","slug":"ukrayinskyj-biznes-vid-vyzhyvannya-do-strategichnoyi-stijkosti","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/ukrayinskyj-biznes-vid-vyzhyvannya-do-strategichnoyi-stijkosti\/","title":{"rendered":"[:ua]\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441: \u0432\u0456\u0434 \u0432\u0438\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0457 \u0441\u0442\u0456\u0439\u043a\u043e\u0441\u0442\u0456[:en]Ukrainian Business: From Survival to Strategic Resilience[:]"},"content":{"rendered":"<p><\/p>\n<p><iframe loading=\"lazy\" title=\"\u0421\u0442\u0430\u043d \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456: \u0449\u043e \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0442\u0443\u0440\u0431\u0443\u0454 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435? | \u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u041c\u043e\u0440\u043e\u0437\u043e\u0432\u0430\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XwhB09J3Zy8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"isSelectedEnd\">\ud83c\udf0d Business in Ukraine today is no longer just about survival \u2014 it is about mature and pragmatic resilience. Despite ongoing challenges, companies are increasingly shifting from crisis response to strategic planning for the future.<\/p>\n<p class=\"isSelectedEnd\">In an interview with HYPERCUBE, <strong>Kateryna Morozova, Head of the Southern Ukraine Office of the European Business Association<\/strong>, shared her perspective on the key challenges facing Ukrainian businesses today \u2014 from workforce shortages and regulatory unpredictability to the risks that most significantly affect companies operating in the southern regions of Ukraine.<\/p>\n<p class=\"isSelectedEnd\">What is the business community signaling today?<\/p>\n<p class=\"isSelectedEnd\">\u2714\ufe0f Uncertainty remains a greater challenge than objective risks. Companies have learned to operate amid blackouts, logistical disruptions, and security threats, yet unpredictability in the regulatory environment continues to complicate long-term planning.<\/p>\n<p class=\"isSelectedEnd\">\u2714\ufe0f Labor shortages have become one of the key barriers to business development and are now considered as significant as security-related risks.<\/p>\n<p class=\"isSelectedEnd\">\u2714\ufe0f For most companies, stability remains a higher priority than expansion. At the same time, the ambition to grow has not disappeared \u2014 it has become more measured, efficiency-driven, and strategic.<\/p>\n<p class=\"isSelectedEnd\">\u2714\ufe0f Business associations are playing an increasingly important role \u2014 not only by advocating for companies\u2019 interests, but also by consolidating the voice of the market and contributing to systemic change.<\/p>\n<p>As Katerina noted: <em>\u201cUkrainian business today is a pragmatic and weary titan that sustains the country\u2019s economy through its people, transforming every challenge into a new form of resilience for the sake of our shared future.\u201d<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf0d Business in Ukraine today is no longer just about survival \u2014 it is about mature and pragmatic resilience. Despite ongoing challenges, companies are increasingly shifting from crisis response to strategic planning for the future. In an interview with HYPERCUBE, Kateryna Morozova, Head of the Southern Ukraine Office of the European Business Association, shared her [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":752442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10126,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukrainian Business: From Survival to Strategic Resilience - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/ukrayinskyj-biznes-vid-vyzhyvannya-do-strategichnoyi-stijkosti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrainian Business: From Survival to Strategic Resilience - European Business Association\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf0d Business in Ukraine today is no longer just about survival \u2014 it is about mature and pragmatic resilience. 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