{"id":741439,"date":"2026-05-15T11:23:32","date_gmt":"2026-05-15T08:23:32","guid":{"rendered":"https:\/\/eba.com.ua\/?p=741439"},"modified":"2026-05-15T12:41:07","modified_gmt":"2026-05-15T09:41:07","slug":"techtonic-states-yak-biznes-formuye-buduye-zahyshhaye-i-posylyuye-konkurentnu-perevagu-v-period-zmin","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/techtonic-states-yak-biznes-formuye-buduye-zahyshhaye-i-posylyuye-konkurentnu-perevagu-v-period-zmin\/","title":{"rendered":"[:ua]Techtonic States: \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0444\u043e\u0440\u043c\u0443\u0454, \u0431\u0443\u0434\u0443\u0454, \u0437\u0430\u0445\u0438\u0449\u0430\u0454 \u0456 \u043f\u043e\u0441\u0438\u043b\u044e\u0454 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u0432 \u043f\u0435\u0440\u0456\u043e\u0434 \u0437\u043c\u0456\u043d[:en]Techtonic States: How Businesses Shape, Build, Protect and Strengthen Competitive Advantage Amid Change[:]"},"content":{"rendered":"

<\/p>\n

\"\"<\/p>\n

In response to ongoing changes in the global environment, the BDO network has introduced the Techtonic States<\/em> research series<\/a>, which provides a comprehensive analysis of how companies are transforming their approaches to competitiveness.<\/p>\n

The four sections of the report create a holistic picture: from understanding resilience as a foundational characteristic to scaling innovation with measurable impact.<\/p>\n

The first section<\/a> \u2014 defines the foundation of modern competitiveness. 61% of executives consider resilience a key business attribute, emphasizing that it is not only about the ability to withstand crises, but also about readiness to grow amid uncertainty. Companies are investing in AI, data and a risk-oriented culture; however, only 42% feel ready for the full-scale use of artificial intelligence.<\/p>\n

The full report is available in English; download it on our website<\/a>.<\/p>\n

The second section<\/a> \u2014 focuses on the practical implementation of transformation. The research shows that 57% of companies are accelerating AI adoption, but only 49% have a clear strategy for its use. Alignment between business and IT strategies, data modernization, and workforce capability development emerge as key success factors. As a result, digital transformation goes beyond technology and becomes a management priority.<\/p>\n

The full report is available in English; download it on our website<\/a>.<\/p>\n

In the third section<\/a> \u2014 the focus shifts to risk. 76% of executives expect cyber threats to increase, while almost half are holding back AI investments due to data security concerns. At the same time, only 21% of companies invest in workforce reskilling. The conclusion is clear: integrating risk management, cybersecurity and ethical principles into digital strategies becomes a critical condition for long-term resilience.<\/p>\n

The full report is available in English; download it on our website<\/a>.<\/p>\n

The final, fourth section<\/a> is dedicated to scaling innovation and strengthening competitive advantage. It demonstrates that responsible growth requires a clear strategic vision, ESG integration and measurable outcomes. In particular, 63% of executives emphasize the critical role of selecting the right partners for innovation. Organizations that align technological development with business goals and sustainability principles are able to achieve stable long-term growth.<\/p>\n

The full report is available in English; download it on our website<\/a>.<\/p>\n

Thus, the Techtonic States research shows that competitive advantage is no longer a static asset. It is formed as a dynamic system based on four interconnected elements:<\/p>\n