{"id":724760,"date":"2026-03-16T13:19:02","date_gmt":"2026-03-16T11:19:02","guid":{"rendered":"https:\/\/eba.com.ua\/?p=724760"},"modified":"2026-03-16T13:21:29","modified_gmt":"2026-03-16T11:21:29","slug":"truman-rozpochala-gostovyj-kurs-lektsij-u-shkoli-zhurnalistyky-ta-komunikatsij-uku","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/truman-rozpochala-gostovyj-kurs-lektsij-u-shkoli-zhurnalistyky-ta-komunikatsij-uku\/","title":{"rendered":"[:ua]Truman \u0440\u043e\u0437\u043f\u043e\u0447\u0430\u043b\u0430 \u0433\u043e\u0441\u0442\u044c\u043e\u0432\u0438\u0439 \u043a\u0443\u0440\u0441 \u043b\u0435\u043a\u0446\u0456\u0439 \u0443 \u0428\u043a\u043e\u043b\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0423\u041a\u0423[:en]Truman launches guest lecture series at the UCU School of Journalism and Communications[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00184_720.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00184_720.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00184_720.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00160_720.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00160_720.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00160_720.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00147_720.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00147_720.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00147_720.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00145_720.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00145_720.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/03\/dsc00145_720.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p style=\"font-weight: 400;\">The communications company Truman has launched cooperation with the UCU School of Journalism and Communications to share practical expertise in crisis management, reputation management, and the challenges of the digital era.<\/p>\n<p style=\"font-weight: 400;\">As part of this collaboration, <strong>Oleksandr Zaporozhets<\/strong>, Associate Partner and Head of Crisis and Digital Reputation at Truman, participated in the 4th Annual Conference of UCU\u2019s School of Journalism and Communications, \u201cTrust Communications: From Recovery to Rethinking.\u201d \u00a0He moderated the discussion panel \u201cDigital Trust: Algorithms, AI, and Human Responsibility.\u201d<\/p>\n<p style=\"font-weight: 400;\">The panel featured:<\/p>\n<ul>\n<li><strong>Stanislav Lurie<\/strong>, Head of Osavul\u2019s Ukraine Office<\/li>\n<li><strong>Andrii Olenin<\/strong>, Analyst at Mantis Analytics<\/li>\n<li><strong>Pavlo Bielousov<\/strong>, Digital Security Expert at Nadiyno.org<\/li>\n<li><strong>Yevhen Bryzh<\/strong>, Editor at Detector Media<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Key topics of the discussion included the new generation of fakes, the impact of artificial intelligence on media, the ethics of using emerging technologies, digital security, and the role of innovation in building trust. Participants discussed how automated solutions and digital transformation are reshaping the information space, and how they can both strengthen and undermine trust. While artificial intelligence opens up significant opportunities, it also creates new challenges for society.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cArtificial intelligence tools are a major asset that create opportunities for development and increase productivity. However, when it comes to trust and the accuracy of information, they also pose significant risks on a global scale. Therefore, anyone who uses AI to obtain information or form their opinions\u00a0 must do so responsibly. Ultimately, people are responsible for the dissemination of information and its consequences,\u201d <\/em>said Oleksandr Zaporozhets.<\/p>\n<p style=\"font-weight: 400;\">As part of the cooperation between Truman and the UCU School of Journalism and Communications, a series of guest lectures for master\u2019s students in media communications is planned. The first sessions have already taken place, focusing on the specifics of crisis communications support and the differences in how crises are perceived by businesses and journalists. More lectures and practical sessions are planned, featuring experts in strategic communications, media relations, and international communications.<\/p>\n<p style=\"font-weight: 400;\">Working with real cases and practical tasks, students will gain insights from Truman experts into building a reputation in the digital environment, developing strategies in uncertain conditions, and establishing effective interaction between business and the media.<\/p>\n<p><span style=\"font-weight: 400;\">Truman is the largest Ukrainian strategic communications company. Its clients include major Ukrainian businesses, Fortune Global 500 companies, and international organizations. The company\u2019s areas of expertise include PR, litigation PR, media relations, government relations, crisis and strategic communications, OSINT, fundraising, CSR, and digital reputation management.<\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The communications company Truman has launched cooperation with the UCU School of Journalism and Communications to share practical expertise in crisis management, reputation management, and the challenges of the digital era. As part of this collaboration, Oleksandr Zaporozhets, Associate Partner and Head of Crisis and Digital Reputation at Truman, participated in the 4th Annual Conference [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":724767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[24,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Truman launches guest lecture series at the UCU School of Journalism and Communications - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/truman-rozpochala-gostovyj-kurs-lektsij-u-shkoli-zhurnalistyky-ta-komunikatsij-uku\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truman launches guest lecture series at the UCU School of Journalism and Communications - European Business Association\" \/>\n<meta property=\"og:description\" content=\"The communications company Truman has launched cooperation with the UCU School of Journalism and Communications to share practical expertise in crisis management, reputation management, and the challenges of the digital era. 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