{"id":716466,"date":"2026-02-23T12:02:31","date_gmt":"2026-02-23T10:02:31","guid":{"rendered":"https:\/\/eba.com.ua\/?p=716466"},"modified":"2026-02-24T21:02:33","modified_gmt":"2026-02-24T19:02:33","slug":"pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026\/","title":{"rendered":"[:ua]\u041f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0437\u043c, \u043c\u0430\u043a\u0440\u043e\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f: \u043f\u0440\u043e \u0449\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043d\u0430 Global Outlook 2026[:en]Pragmatism, macroeconomic stability and growth: key takeaways from Global Outlook 2026[:]"},"content":{"rendered":"<p><\/p>\n<p data-start=\"92\" data-end=\"430\">On 17 February, the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">European Business Association<\/span><\/span> held its annual flagship event, Global Outlook: Success in Adversity. The discussion focused on the role of the state and business in ensuring economic stability, development and Ukraine\u2019s recovery despite ongoing security risks, energy challenges and shifting consumer sentiment.<\/p>\n<p data-start=\"92\" data-end=\"430\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-716474 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-scaled.jpg 2560w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-300x200.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-1024x683.jpg 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-768x512.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-1536x1024.jpg 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-2048x1365.jpg 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-650x433.jpg 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-136x90.jpg 136w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-270x180.jpg 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-800x533.jpg 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-264x175.jpg 264w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-630x420.jpg 630w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5327-100x67.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p data-start=\"432\" data-end=\"801\">In his first address as President of the EBA, <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">H\u00e5kan Jyde<\/span><\/span>, Managing Director of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Scania Ukraine<\/span><\/span><\/strong>, emphasised that his company fully supports Ukraine, continues to develop its operations and create jobs here. He stressed that every business in Ukraine should do the same \u2014 support people and strengthen the industry in which it operates.<\/p>\n<h3 style=\"text-align: center\" data-start=\"803\" data-end=\"877\">Dialogue with Andriy Pyshnyy, Governor of the National Bank of Ukraine<\/h3>\n<p data-start=\"879\" data-end=\"1062\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-716488 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-scaled.jpg 2560w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-300x200.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-1024x683.jpg 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-768x512.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-1536x1024.jpg 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-2048x1365.jpg 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-650x433.jpg 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-136x90.jpg 136w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-270x180.jpg 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-800x533.jpg 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-264x175.jpg 264w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-630x420.jpg 630w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5521-100x67.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>During the discussion, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Andriy Pyshnyy<\/span><\/span>, Governor of the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">National Bank of Ukraine<\/span><\/span>, outlined the key factors underpinning economic resilience in 2026. According to him, the NBU\u2019s task is to \u201crestore normality\u201d and support businesses. In wartime, uncertainty has become the new reality: crisis response scenarios often lose relevance the day after they are developed.<\/p>\n<p data-start=\"1281\" data-end=\"1534\">However, the banking system, he noted, has not become a source of shocks but rather their \u201cfire extinguisher\u201d. Banks remain profitable, liquid and transparent, and continue lending to businesses. Lending dynamics have already returned to pre-war levels.<\/p>\n<p data-start=\"1536\" data-end=\"1750\">Macroeconomic stability is largely secured through international support. At the same time, the NBU Governor stressed that such assistance should be viewed not as charity, but as an investment in Europe\u2019s security.<\/p>\n<p data-start=\"1752\" data-end=\"2168\">Among the NBU\u2019s key objectives are maintaining moderate inflation in 2026\u20132027 and bringing it to the 5% target in 2028. To achieve this, the regulator is pursuing a flexible inflation-targeting policy, ensuring the attractiveness of hryvnia-denominated instruments and safeguarding foreign exchange market stability. The National Bank continues to balance macro-financial stability with support for economic growth.<\/p>\n<h3 style=\"text-align: center\" data-start=\"2170\" data-end=\"2205\">Panel I. Stability &amp; Resilience<\/h3>\n<p data-start=\"2207\" data-end=\"2489\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-716491 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-scaled.jpg 2560w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-300x200.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-1024x683.jpg 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-768x512.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-1536x1024.jpg 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-2048x1365.jpg 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-650x433.jpg 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-136x90.jpg 136w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-270x180.jpg 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-800x533.jpg 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-264x175.jpg 264w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-630x420.jpg 630w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5772-100x67.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><strong>Business Ombudsman <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Anka Feldhusen<\/span><\/span><\/strong> outlined her priorities for 2026 in her new role: European integration and enhanced communication between the government and the business community. She sees the Business Ombudsman Council as a mediator between the two sides.<\/p>\n<p data-start=\"2491\" data-end=\"3047\">Regarding improving Ukraine\u2019s investment attractiveness, she noted that wartime risks remain an objective reality that each investor assesses independently. However, it is essential to provide investors with up-to-date information about operating conditions in Ukraine, as well as clear rules and institutions that demonstrate resilience and effectiveness. Ukraine\u2019s EU accession prospects could serve as a compelling argument for investors. From the government, the Business Ombudsman expects coordinated decisions and greater consistency in policymaking.<\/p>\n<p data-start=\"3049\" data-end=\"3562\"><strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Serhii Kovalenko<\/span><\/span>, CEO of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">D.Solutions<\/span><\/span> (YASNO brand)<\/strong>, focused on key principles of crisis management. The first, he said, is choice; the second is non-discrete planning. Companies are forced to make difficult decisions continuously and to rebuild destroyed infrastructure time and again. Planning, he suggested, should not be done in segments but in \u201crays\u201d \u2014 with a clear starting point but no predictable end. He also shared his outlook for the energy sector in 2026.<\/p>\n<p data-start=\"3564\" data-end=\"4226\"><strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Nataliia Kondratchuk<\/span><\/span>, Director of Corporate Finance at <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">OTP Bank Ukraine<\/span><\/span><\/strong>, spoke about financial instruments that have proven effective in recent years and outlined the overall situation in the banking sector.<\/p>\n<blockquote>\n<p data-start=\"3564\" data-end=\"4226\"><em>\u201cIn 2025, the bank\u2019s corporate loan portfolio grew by nearly 30%, and the plan for concluding new agreements was exceeded by 20%. At the same time, we see reduced demand for large long-term investment loans and growing demand for short-term financing. The bank is adapting to clients\u2019 needs, introducing automation and digitalisation of services, providing fast loans to agricultural producers, and more,\u201d she noted.<\/em><\/p>\n<\/blockquote>\n<h3 style=\"text-align: center\" data-start=\"4228\" data-end=\"4266\">Panel II. Growth &amp; Competitiveness<\/h3>\n<p data-start=\"4268\" data-end=\"4785\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-716495 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-scaled.jpg 2560w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-300x200.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-1024x683.jpg 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-768x512.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-1536x1024.jpg 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-2048x1365.jpg 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-650x433.jpg 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-136x90.jpg 136w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-270x180.jpg 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-800x533.jpg 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-264x175.jpg 264w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-630x420.jpg 630w, https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_6044-100x67.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Tomas Fiala<\/span><\/span>, CEO of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Dragon Capital<\/span><\/span><\/strong>, presented a macro-financial forecast for 2026. Given the continuation of the active phase of the war and electricity shortages, expected GDP growth is around 1%. Despite this, the budget deficit is expected to remain financed thanks to international partners \u2014 with approximately $50 billion anticipated. Under these conditions, the macroeconomic environment remains relatively stable, allowing businesses to operate profitably.<\/p>\n<p data-start=\"4787\" data-end=\"5282\"><strong>H\u00e5kan Jyde<\/strong> also addressed developments in logistics, particularly in industrial road freight transport. He noted that demand for trucks in Ukraine is currently lower than in many European countries, yet the market\u2019s potential remains significant, especially in view of future reconstruction. Among the key challenges are shortages of drivers and mechanics. The company is implementing training programmes for female truck drivers, although this alone is insufficient to fully meet market demand.<\/p>\n<p data-start=\"5284\" data-end=\"5832\"><strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Olena Vdovychenko<\/span><\/span>, CEO of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">METRO Ukraine<\/span><\/span><\/strong>, spoke about the situation in retail. She noted that the sector continues to grow despite security risks, supply chain disruptions, systematic cases of unjustified fines imposed by tax authorities, and the challenging energy situation. Last year, growth amounted to 18%, half of which was inflation-driven and half real sales growth. Key drivers include digitalisation, automation and the use of AI as a supporting tool, as well as investment in human capital.<\/p>\n<p data-start=\"5834\" data-end=\"6120\">She also highlighted changes in consumer sentiment over the years of war: demand has become more restrained, with a focus on essential goods and promotional offers. This behaviour can be described as \u201cpragmatism with small indulgences\u201d \u2014 reflecting the emotional balance consumers seek.<\/p>\n<p data-start=\"6122\" data-end=\"6454\" data-is-last-node=\"\" data-is-only-node=\"\">The European Business Association expresses its gratitude to the event\u2019s General Partner \u2014 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">OTP Bank<\/span><\/span>, beverage partners \u2014 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">METRO Cash &amp; Carry<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Coca-Cola<\/span><\/span>, as well as the social partner \u2014 the national programme <a href=\"https:\/\/savethelimb.org\/en\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Save the Limb<\/span><\/span><\/a>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On 17 February, the European Business Association held its annual flagship event, Global Outlook: Success in Adversity. The discussion focused on the role of the state and business in ensuring economic stability, development and Ukraine\u2019s recovery despite ongoing security risks, energy challenges and shifting consumer sentiment. In his first address as President of the EBA, [&hellip;]<\/p>\n","protected":false},"author":33544,"featured_media":716473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[118,4,5,22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pragmatism, macroeconomic stability and growth: key takeaways from Global Outlook 2026 - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pragmatism, macroeconomic stability and growth: key takeaways from Global Outlook 2026 - European Business Association\" \/>\n<meta property=\"og:description\" content=\"On 17 February, the European Business Association held its annual flagship event, Global Outlook: Success in Adversity. The discussion focused on the role of the state and business in ensuring economic stability, development and Ukraine\u2019s recovery despite ongoing security risks, energy challenges and shifting consumer sentiment. In his first address as President of the EBA, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T10:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T19:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/NBP_5486-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"valeriia.diachok@eba.com.ua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"valeriia.diachok@eba.com.ua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026\/\",\"url\":\"https:\/\/eba.com.ua\/pragmatyzm-makrostabilnist-ta-zrostannya-pro-shho-govoryly-na-global-outlook-2026\/\",\"name\":\"[:ua]\u041f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0437\u043c, \u043c\u0430\u043a\u0440\u043e\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f: \u043f\u0440\u043e \u0449\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043d\u0430 Global Outlook 2026[:en]Pragmatism, macroeconomic stability and growth: key takeaways from Global Outlook 2026[:] - 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