{"id":714711,"date":"2026-02-18T11:45:05","date_gmt":"2026-02-18T09:45:05","guid":{"rendered":"https:\/\/eba.com.ua\/?p=714711"},"modified":"2026-02-18T11:45:05","modified_gmt":"2026-02-18T09:45:05","slug":"velyka-blagodijna-kampaniya-tse-maye-znachennya-doluchytysya-mozhna-cherez-otp-bank","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/velyka-blagodijna-kampaniya-tse-maye-znachennya-doluchytysya-mozhna-cherez-otp-bank\/","title":{"rendered":"[:ua]\u0412\u0435\u043b\u0438\u043a\u0430 \u0431\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u00ab\u0426\u0435 \u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u00bb: \u0434\u043e\u043b\u0443\u0447\u0438\u0442\u0438\u0441\u044f \u043c\u043e\u0436\u043d\u0430 \u0447\u0435\u0440\u0435\u0437 \u041e\u0422\u041f \u0411\u0410\u041d\u041a[:en]\u201cIt Matters\u201d: OTP BANK joins a large-scale charity campaign[:]"},"content":{"rendered":"<p><\/p>\n\t<div class=\"img-with-caption img-with-caption--speaker img-left animate-block animate-block--before\">\n\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/02\/1080_1080_.jpg\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<p style=\"font-weight: 400;\">OTP BANK JSC has joined the nationwide charity campaign \u201cIt Matters\u201d.<\/p>\n<p style=\"font-weight: 400;\">The initiative aims to highlight the vital role and contribution of Ukraine\u2019s defenders, volunteers, and all citizens who continue to live and work under extremely challenging conditions.<\/p>\n<p style=\"font-weight: 400;\">Alongside the communication campaign, a charity fundraiser titled \u201cIt Matters\u201d has been launched with a target of UAH 10 million to support the servicemen and women of the 3rd Army Corps, who are holding approximately 200 kilometres of the defense line.<\/p>\n<p style=\"font-weight: 400;\"><strong>How to join<\/strong><\/p>\n<p style=\"font-weight: 400;\">OTP BANK offers several ways to take part in the campaign. In particular, an online charity auction has been launched for the Bank\u2019s customers in the <a href=\"https:\/\/www.otpbank.com.ua\/landing_page\/otpbankua\/?sphrase_id=1066189\">OTP Bank UA<\/a> mobile app. Participants can bid for unique lots, including a flag from the 3rd Army Corps, a vinyl record, and a set of Kotyhoroshko children\u2019s books with personal messages from the defenders.<\/p>\n<p style=\"font-weight: 400;\">Another way to participate is by making a personal donation. A charitable transfer of UAH 300 or more allows customers to receive an exclusive card skin from OTP Bank. A donation of UAH 500 or more made at any Bank branch entitles donors to receive branded merchandise from the headquarters foundation of the 3rd Army Corps.<\/p>\n<p style=\"font-weight: 400;\">In addition, customers can invite friends, relatives, and colleagues to join the fundraiser by creating a dedicated \u201cKupa\u201d collection in the OTP Bank UA app.<\/p>\n<p style=\"font-weight: 400;\"><strong>About the goal<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>\u201cOTP BANK plans to raise over UAH 1.5 million. We all understand how important it is to support our defenders \u2013 because this is what truly matters. This is something the Bank\u2019s team is genuinely proud of. We have developed several easy and engaging ways for customers, partners and all concerned citizens to join the campaign: an in-app online auction with exclusive lots, \u2018Kupa\u2019 collections and branded merchandise for donations. We invite everyone to take part,\u201d<\/em> said Lesia Syrota, Team Leader of the <a href=\"https:\/\/helps-ukraine.otpbank.com.ua\/ua\/\">OTP Bank Helps Ukraine<\/a> project and Director of the Retail Sales and Network Management Department at OTP BANK.<\/p>\n<p style=\"font-weight: 400;\"><strong>About online charity auctions in OTP Bank UA<\/strong><\/p>\n<p style=\"font-weight: 400;\">This is already the sixth charity online auction organised by the Bank in the OTP Bank UA app. The feature was first introduced in August 2023 and dedicated to Independence Day, and later to the Christmas holidays. A total of UAH 8.8 million raised through two auctions was donated to support Superhumans Center.<\/p>\n<p style=\"font-weight: 400;\">In December 2024, OTP BANK employees <a href=\"https:\/\/en.otpbank.com.ua\/about\/news\/486758\/?_gl=1*12ybvc1*_gcl_aw*R0NMLjE3NjQ1OTQ4MzYuQ2p3S0NBaUFfZERJQmhCNkVpd0F2emMxY1BVNTc4dHJOcEJERjlHZTV0UVRPcXR3TEp0WWZuUTZwcG1ZVmJvNHNteGlZREJsV0gtbmd4b0NCdDRRQXZEX0J3RQ..*_gcl_au*Nzc5MDYwMzc4LjE3NjY5OTU2NzU.*_ga*MTgyMTAxMDEzOC4xNzUxMzgzMTE0*_ga_Q4M7V3ZDDW*czE3NzEyMzg4MDAkbzEwMCRnMSR0MTc3MTIzODgwOSRqNTEkbDAkaDE3ODI3NDgwOQ..\">raised<\/a> UAH 1 million at an internal charity auction to purchase an incubator for the Kharkiv Regional Perinatal Center.<\/p>\n<p style=\"font-weight: 400;\">In August 2025, OTP BANK and the Serhiy Prytula Charity Foundation <a href=\"https:\/\/en.otpbank.com.ua\/about\/news\/518892\/?_gl=1*1ycd1lg*_ga*MTgyMTAxMDEzOC4xNzUxMzgzMTE0*_ga_Q4M7V3ZDDW*czE3NzEyMzg4MDAkbzEwMCRnMSR0MTc3MTIzODgzNSRqMjUkbDAkaDE3ODI3NDgwOQ..\">conducted<\/a> the online campaign \u201cFree Sky in 34\u201d, dedicated to the 34th anniversary of the Independence of Ukraine. The campaign raised UAH 1.8 million, which was allocated to strengthening the country\u2019s defense capabilities.<\/p>\n<p style=\"font-weight: 400;\">In December 2025, OTP BANK together with Superhumans Center <a href=\"https:\/\/en.otpbank.com.ua\/about\/news\/521952\/?_gl=1*ds2ai1*_ga*MTgyMTAxMDEzOC4xNzUxMzgzMTE0*_ga_Q4M7V3ZDDW*czE3NzEyMzg4MDAkbzEwMCRnMSR0MTc3MTIzODg1NCRqNiRsMCRoMTc4Mjc0ODA5\">held<\/a> the charity auction \u201cChristmas for Supers\u201d, raising UAH 4.5 million.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>OTP BANK JSC has joined the nationwide charity campaign \u201cIt Matters\u201d. The initiative aims to highlight the vital role and contribution of Ukraine\u2019s defenders, volunteers, and all citizens who continue to live and work under extremely challenging conditions. Alongside the communication campaign, a charity fundraiser titled \u201cIt Matters\u201d has been launched with a target of [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":714712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[24,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cIt Matters\u201d: OTP BANK joins a large-scale charity campaign - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/velyka-blagodijna-kampaniya-tse-maye-znachennya-doluchytysya-mozhna-cherez-otp-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIt Matters\u201d: OTP BANK joins a large-scale charity campaign - European Business Association\" \/>\n<meta property=\"og:description\" content=\"OTP BANK JSC has joined the nationwide charity campaign \u201cIt Matters\u201d. 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