\u201cHOW TO: staying united in a world of differences.\u201d<\/strong><\/p>\nThe discussion focused on what truly matters \u2014 how to build a global employer brand strategy that is honest, clear, and equally meaningful across culturally diverse markets.<\/p>\n
\ud83d\udd39\u00a0Iryna Koshyk<\/strong>, Head of Employer Brand at\u00a0SoftServe<\/strong>, shared a deep and highly practical case on developing the company\u2019s renewed global EVP.<\/p>\nAs an international company with teams in dozens of countries, SoftServe faced the challenge of unity in diversity as a core element of its employer brand transformation.<\/p>\n
\ud83e\udde9\u00a0Research at scale.<\/strong>\u00a0Iryna explained how SoftServe conducted large scale research across multiple markets using a unified methodology, enabling the company to identify real employee needs rather than assumptions.<\/p>\n\ud83e\udde9\u00a0A people centered perspective.<\/strong>\u00a0Participants gained insight into how the company analyzed needs, barriers, and motivation drivers of teams in different countries, and how these insights shaped a single global employer promise.<\/p>\n\ud83e\udde9\u00a0EVP redesign based on Gartner methodology and business goals.<\/strong>\u00a0The speaker shared the process of creating a new EVP that combined marketing insights, Gartner\u2019s framework, SoftServe\u2019s strategic objectives, and the human dimension of the company\u2019s culture.<\/p>\n\ud83e\udde9\u00a0Global yet alive. Adapting strategy to local markets.<\/strong>\u00a0Participants learned how the global EVP became the foundation of an international employer brand strategy while remaining flexible enough to reflect the realities of local teams.<\/p>\n\ud83d\udd39 A global employer brand can truly be unified only when every team recognizes itself in it, regardless of country or cultural context.<\/p>\n
\ud83e\udd1d We sincerely thank Iryna Koshyk for a deep, honest, and professional knowledge exchange, and all participants for the active dialogue and high level of engagement.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
On November 5, the\u00a0PR Hub of the Western Ukrainian Office of the European Business Association\u00a0brought PR professionals together for a meeting dedicated to the topic\u00a0\u201cHOW TO: staying united in a world of differences.\u201d The discussion focused on what truly matters \u2014 how to build a global employer brand strategy that is honest, clear, and equally […]<\/p>\n","protected":false},"author":4489,"featured_media":703153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10],"tags":[],"yoast_head":"\n
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