{"id":695865,"date":"2025-12-03T18:37:20","date_gmt":"2025-12-03T16:37:20","guid":{"rendered":"https:\/\/eba.com.ua\/?p=695865"},"modified":"2025-12-03T18:59:09","modified_gmt":"2025-12-03T16:59:09","slug":"onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/","title":{"rendered":"[:ua]\u041e\u043d\u043b\u0430\u0439\u043d \u0437\u0430\u0445\u0456\u0434 EBA Odesa \u201c\u0422\u0438\u043f\u043e\u0432\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u043f\u0440\u0438 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u0456 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u201d[:en]EBA Odesa online event \u201cTypical Problems and Critical Mistakes in CRM Implementation\u201d[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/image-overlay-1764773900332.png\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/image-overlay-1764773900332.png\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/image-overlay-1764773900332.png)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/photo_2025-12-03_16-17-08.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/photo_2025-12-03_16-17-08.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/photo_2025-12-03_16-17-08.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p style=\"font-weight: 400;\">Even the best CRM system cannot guarantee success \u2014 unless the company is truly ready for change. This was the main focus of the online event <strong>\u201cTypical Problems and Critical Mistakes in CRM Implementation, or Why 70% of CRM Projects Fail: Real Causes and Practical Solutions\u201d<\/strong>, organized by the Southern Ukrainian Office of the European Business Association (EBA Odesa) on December 3, 2025.\u00a0<\/p>\n<p style=\"font-weight: 400;\">The\u00a0meeting\u00a0was\u00a0opened\u00a0by\u00a0<strong>Kateryna\u00a0Morozova<\/strong>, Head of the Southern Ukrainian Office of the European Business Association, who emphasized that CRM reflects not technology, but corporate culture and leadership mindset: <em>\u201cCRM is not about software \u2014 it\u2019s about people, processes, and data discipline. If a company doesn\u2019t understand why it needs a CRM, even the most advanced system will fail to deliver results.\u201d\u00a0<\/em><\/p>\n<p style=\"font-weight: 400;\">The\u00a0event\u00a0featured\u00a0experts:\u00a0<\/p>\n<ul>\n<li><strong>Hennadii\u00a0Pshenychnyi<\/strong> \u2014 Co-owner of <strong>Right\u00a0Direction<\/strong>, author of integral management methodologies and algorithms, expert in systems analysis and management technologies.\u00a0<\/li>\n<li><strong>Svitlana\u00a0Potap<\/strong> \u2014 Co-owner of <strong>Right Direction<\/strong>, expert in organizational development, change management, and CRM implementation.\u00a0<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The speakers shared real-life cases and practical insights on how to avoid the most common mistakes during CRM implementation and make the system truly effective.\u00a0<\/p>\n<p style=\"font-weight: 400;\">Key\u00a0discussion\u00a0points\u00a0included:\u00a0<\/p>\n<ul>\n<li><strong>Organizational,\u00a0managerial,\u00a0and\u00a0psychological\u00a0barriers<\/strong> as the main causes of CRM project failures.\u00a0<\/li>\n<li><strong>CRM\u00a0regulations\u00a0and\u00a0internal\u00a0standards<\/strong>\u00a0as\u00a0the\u00a0foundation\u00a0of\u00a0effectiveness,\u00a0not\u00a0bureaucracy.\u00a0<\/li>\n<li><strong>The\u00a0role\u00a0of\u00a0the\u00a0integrator<\/strong>\u00a0as\u00a0a\u00a0consultant\u00a0who\u00a0helps\u00a0align\u00a0CRM\u00a0with\u00a0the\u00a0company\u2019s\u00a0culture.\u00a0<\/li>\n<li><strong>Balancing\u00a0automation\u00a0and\u00a0the\u00a0human\u00a0factor<\/strong>\u00a0as\u00a0the\u00a0key\u00a0to\u00a0genuine\u00a0customer-centricity.\u00a0<\/li>\n<li><strong>The\u00a0company\u2019s\u00a0readiness\u00a0for\u00a0automation<\/strong>, which depends more on the maturity of business processes than on budget.\u00a0<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">In conclusion, the experts emphasized that a CRM system becomes a true strategic asset only when its implementation is backed by structured management, clear internal rules, and the engagement of the entire team.\u00a0<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Even the best CRM system cannot guarantee success \u2014 unless the company is truly ready for change. This was the main focus of the online event \u201cTypical Problems and Critical Mistakes in CRM Implementation, or Why 70% of CRM Projects Fail: Real Causes and Practical Solutions\u201d, organized by the Southern Ukrainian Office of the European [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":695868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Odesa online event \u201cTypical Problems and Critical Mistakes in CRM Implementation\u201d - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Odesa online event \u201cTypical Problems and Critical Mistakes in CRM Implementation\u201d - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Even the best CRM system cannot guarantee success \u2014 unless the company is truly ready for change. This was the main focus of the online event \u201cTypical Problems and Critical Mistakes in CRM Implementation, or Why 70% of CRM Projects Fail: Real Causes and Practical Solutions\u201d, organized by the Southern Ukrainian Office of the European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T16:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T16:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/12\/image-overlay-1764773900332.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"677\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/\",\"url\":\"https:\/\/eba.com.ua\/onlajn-zahid-eba-odesa-typovi-problemy-ta-krytychni-pomylky-pry-vprovadzhenni-crm-system\/\",\"name\":\"[:ua]\u041e\u043d\u043b\u0430\u0439\u043d \u0437\u0430\u0445\u0456\u0434 EBA Odesa \u201c\u0422\u0438\u043f\u043e\u0432\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u043f\u0440\u0438 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u0456 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u201d[:en]EBA Odesa online event \u201cTypical Problems and Critical Mistakes in CRM Implementation\u201d[:] - 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