{"id":689740,"date":"2025-11-14T15:04:46","date_gmt":"2025-11-14T13:04:46","guid":{"rendered":"https:\/\/eba.com.ua\/?p=689740"},"modified":"2025-11-17T10:15:50","modified_gmt":"2025-11-17T08:15:50","slug":"rol-biznesu-u-formuvanni-kultury-zdorovogo-harchuvannya-ditej-rezultaty-zustrichi-esg-habu","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/rol-biznesu-u-formuvanni-kultury-zdorovogo-harchuvannya-ditej-rezultaty-zustrichi-esg-habu\/","title":{"rendered":"[:ua]\u0420\u043e\u043b\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0443 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0456\u0442\u0435\u0439. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 ESG \u0425\u0430\u0431\u0443[:en]The role of business in shaping a healthy eating culture for children. Outcomes of the ESG Hub Meeting[:]"},"content":{"rendered":"<p><\/p>\n<p data-start=\"142\" data-end=\"435\">On 11 November, the European Business Association\u2019s ESG Hub held an online meeting dedicated to the topic \u201cHealth from Childhood: How Business and NGOs Can Influence Eating Culture.\u201d Participants discussed key challenges in children\u2019s nutrition in Ukraine and potential ways to address them.<\/p>\n<p data-start=\"142\" data-end=\"435\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-689749 size-large\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-1024x571.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-300x167.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-768x428.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-1536x856.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-2048x1142.png 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-650x362.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-270x152.png 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-800x446.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-125x70.png 125w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.43.28-100x56.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"437\" data-end=\"927\"><strong>Professor of NULES of Ukraine and President of the Ukrainian Dietetic Association, Oleh Shvets<\/strong>, presented current statistics on the impact of poor nutrition on the health of Ukrainians. He emphasized that childhood obesity is directly linked to the risk of developing cardiovascular diseases (CVD) \u2014 the leading cause of mortality in Ukraine. In 2021 alone, more than 273,000 CVD-related deaths were attributed to unhealthy diets, while total deaths from these diseases reached 466,000.<\/p>\n<p data-start=\"929\" data-end=\"999\">Among the main issues in children\u2019s nutrition, the expert highlighted:<\/p>\n<ul>\n<li data-start=\"1002\" data-end=\"1082\">low consumption of fruits and vegetables and excessive intake of salt and sugar;<\/li>\n<li data-start=\"1085\" data-end=\"1142\">insufficient physical activity and excessive screen time;<\/li>\n<li data-start=\"1145\" data-end=\"1279\">external factors such as junk food marketing, high availability of sugary drinks, low parental awareness, and suboptimal school meals.<\/li>\n<\/ul>\n<p data-start=\"1281\" data-end=\"1335\">According to the expert, possible solutions include:<\/p>\n<ol>\n<li data-start=\"1339\" data-end=\"1417\">strengthening the oversight of nutrition reform in educational institutions;<\/li>\n<li data-start=\"1421\" data-end=\"1463\">introducing a tax on sugary soft drinks;<\/li>\n<li data-start=\"1467\" data-end=\"1524\">adopting legislation to restrict the use of trans fats;<\/li>\n<li data-start=\"1528\" data-end=\"1808\">increasing public awareness through educational resources, including the platform <a href=\"https:\/\/znaimo.gov.ua\/\">znaimo.gov.ua<\/a> and nutrition education programmes.<\/li>\n<\/ol>\n<p data-start=\"1528\" data-end=\"1808\">He also emphasized the need to reform the national nutrition programme and the importance of fostering a healthy eating culture within families.<\/p>\n<p data-start=\"1528\" data-end=\"1808\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-689752 size-large\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-1024x571.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-300x167.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-768x428.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-1536x856.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-2048x1142.png 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-650x362.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-270x152.png 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-800x446.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-125x70.png 125w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.42-100x56.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"1810\" data-end=\"2172\">Representatives of <strong>Nestl\u00e9\u2019s \u201cHealthy Kids\u201d<\/strong> programme presented the nationwide educational initiative <a href=\"https:\/\/www.abetka-healthykids.com.ua\/\">\u201cNutrition Alphabet\u201d<\/a>, aimed at promoting healthy eating habits among primary school children. Over 15 years, the project has reached more than 2.3 million children and 3,000 schools across 22 regions of Ukraine, with around 6,000 users on the online platform.<\/p>\n<p data-start=\"1810\" data-end=\"2172\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-689756 size-large\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-1024x571.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-300x167.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-768x428.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-1536x856.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-2048x1142.png 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-650x362.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-270x152.png 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-800x446.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-125x70.png 125w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.47.11-100x56.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"2174\" data-end=\"2461\"><strong>Programme Manager Sofiia Veremchuk<\/strong> highlighted tools and formats used to engage children and parents: offline lessons, the \u201cFood Multiverse\u201d card game, educational boxes, festivals and cooking masterclasses, charitable initiatives, and projects incorporating neuroeducation elements.<\/p>\n<p data-start=\"2174\" data-end=\"2461\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-689755\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-300x167.png\" alt=\"\" width=\"600\" height=\"335\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-300x167.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-1024x571.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-768x428.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-1536x856.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-2048x1142.png 2048w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-650x362.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-270x152.png 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-800x446.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-125x70.png 125w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-12-at-15.45.04-100x56.png 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p data-start=\"2463\" data-end=\"2788\"><strong>Volodymyr Spivak, Director of Corporate Communications at Nestl\u00e9 South Eastern Europe<\/strong>, emphasized the company\u2019s core principles in responsible production and education, including a complete phase-out of trans fats and strict compliance with international and national standards for sugar and other components in products.<\/p>\n<p data-start=\"2790\" data-end=\"2984\" data-is-last-node=\"\" data-is-only-node=\"\">The European Business Association sincerely thanks all speakers and participants for contributing to the dialogue and for their commitment to promoting healthy nutrition for children in Ukraine!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On 11 November, the European Business Association\u2019s ESG Hub held an online meeting dedicated to the topic \u201cHealth from Childhood: How Business and NGOs Can Influence Eating Culture.\u201d Participants discussed key challenges in children\u2019s nutrition in Ukraine and potential ways to address them. Professor of NULES of Ukraine and President of the Ukrainian Dietetic Association, [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":689753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The role of business in shaping a healthy eating culture for children. 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