{"id":689270,"date":"2025-11-13T13:04:39","date_gmt":"2025-11-13T11:04:39","guid":{"rendered":"https:\/\/eba.com.ua\/?p=689270"},"modified":"2025-11-14T10:50:43","modified_gmt":"2025-11-14T08:50:43","slug":"pr-dyrektory-obminyalysya-krashhymy-praktykamy-ta-strategiyamy-komunikatsij-v-umovah-vijny","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/pr-dyrektory-obminyalysya-krashhymy-praktykamy-ta-strategiyamy-komunikatsij-v-umovah-vijny\/","title":{"rendered":"[:ua]PR-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438 \u043e\u0431\u043c\u0456\u043d\u044f\u043b\u0438\u0441\u044f \u043a\u0440\u0430\u0449\u0438\u043c\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f\u043c\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0456\u0439\u043d\u0438[:en]PR Directors shared best practices and communication strategies in times of war[:]"},"content":{"rendered":"<p><\/p>\n<p data-start=\"83\" data-end=\"324\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-689523 size-large\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-1024x768.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-1024x768.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-300x225.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-768x576.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-1536x1152.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-650x487.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-600x450.png 600w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-800x600.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025-100x75.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/11\/PR_Directors_14112025.png 1558w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"83\" data-end=\"324\">On November 11, a roundtable discussion on \u201cCorporate Communications During the Full-Scale War\u201d was held, organized by the European Business Association\u2019s Marketing and Communications Committee in cooperation with<strong> the University of Zurich<\/strong>.<\/p>\n<p data-start=\"326\" data-end=\"484\">The discussion brought together heads of PR functions, communication managers, representatives of PR agencies, and researchers of the communications market.<\/p>\n<p data-start=\"486\" data-end=\"645\">During the meeting, participants shared the current challenges they face in the field of corporate communications, as well as strategies for overcoming them.<\/p>\n<p data-start=\"647\" data-end=\"934\">The discussion focused on several key topics:<\/p>\n<ul>\n<li data-start=\"647\" data-end=\"934\">\u00a0how the full-scale war has transformed leadership and what qualities a CEO should demonstrate today;<\/li>\n<li data-start=\"647\" data-end=\"934\">how to build effective communication with internal stakeholders;<\/li>\n<li data-start=\"647\" data-end=\"934\">and how to communicate social projects to external audiences.<\/li>\n<\/ul>\n<p data-start=\"936\" data-end=\"1117\" data-is-last-node=\"\" data-is-only-node=\"\">We are sincerely grateful to our colleagues from the University of Zurich for their initiative and co-organization of the event, and to all participants for their valuable insights!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On November 11, a roundtable discussion on \u201cCorporate Communications During the Full-Scale War\u201d was held, organized by the European Business Association\u2019s Marketing and Communications Committee in cooperation with the University of Zurich. The discussion brought together heads of PR functions, communication managers, representatives of PR agencies, and researchers of the communications market. During the meeting, [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":689523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR Directors shared best practices and communication strategies in times of war - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/pr-dyrektory-obminyalysya-krashhymy-praktykamy-ta-strategiyamy-komunikatsij-v-umovah-vijny\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Directors shared best practices and communication strategies in times of war - European Business Association\" \/>\n<meta property=\"og:description\" content=\"On November 11, a roundtable discussion on \u201cCorporate Communications During the Full-Scale War\u201d was held, organized by the European Business Association\u2019s Marketing and Communications Committee in cooperation with the University of Zurich. The discussion brought together heads of PR functions, communication managers, representatives of PR agencies, and researchers of the communications market. 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