<\/span>\n\n\t<\/div>\n<\/div>\nEven on a gloomy autumn day, Odesa was filled with a special atmosphere \u2014 one of warmth, humanity, and inspiration. On October 6, the European Business Association hosted the presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d<\/strong> at the Museum of Modern Art of Odesa \u2014 an inspiring publication that brings together stories of Ukrainian entrepreneurs who, despite the war, continue to build, create, and support one another.\u00a0<\/p>\nThe event brought together Odesa\u2019s business community, for whom the values of resilience, mutual support, and strength of spirit are not just words, but a daily reality. Every page of the book came alive in conversation, and participants felt that these stories are not only about business but also about life, courage, and humanity in challenging times.\u00a0<\/p>\n
The event\u2019s speakers included: Anastasiya Shevchenko<\/strong> \u2014 author of the book, CEO of Global HR Solutions, Regional Director of LHH, and one of the Top 50 Most Influential Women in FinTech, Kateryna Morozova<\/strong> \u2014 Head of the Southern Ukrainian Office of the EBA and Vadym Morokhovskyi<\/strong> \u2014 Chairman of the Board of Vostok Bank, founder of the Museum of Contemporary Art in Odesa, and Honored Economist of Ukraine.\u00a0<\/p>\nThe book features more than 20 stories of companies and leaders \u2014 including cases from members of the European Business Association and other market leaders such as Nova Poshta, ATB, Kyivstar, METRO, Arsenal Insurance, WOG, RENOME SMART, Avrora retail chain, Oschadbank, and others. These are real examples of adaptation, responsible decision-making, and inspiration that can serve as a guide for businesses today.\u00a0<\/p>\n
During the meeting, Anastasiya Shevchenko shared her leadership experience, the process of finding the heroes for the book, how the stories were selected, which one turned out to be the most emotional, and how long the work on the publication took. She also spoke about practical approaches that help companies survive and grow during the war.\u00a0<\/p>\n
Following the presentation, a friendly networking session took place, during which participants had the opportunity to share their impressions, ask additional questions, purchase the book directly from the publisher, interact with the author, and receive autographs. All proceeds from book sales are directed to supporting the employment of veterans and internally displaced persons \u2014 another example of how business contributes to Ukraine\u2019s recovery.\u00a0<\/p>\n
Special thanks to Anastasiya Shevchenko<\/strong> for her sincerity and inspiration, and to the Museum of Contemporary Art in Odesa<\/strong> for their hospitality. Upcoming presentations in other Ukrainian cities, as well as an English-language edition, will allow the stories of Ukrainian business to reach an international audience.\u00a0<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
Even on a gloomy autumn day, Odesa was filled with a special atmosphere \u2014 one of warmth, humanity, and inspiration. On October 6, the European Business Association hosted the presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d at the Museum of Modern Art of Odesa \u2014 an inspiring publication that […]<\/p>\n","protected":false},"author":4489,"featured_media":678344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11],"tags":[],"yoast_head":"\n
Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Even on a gloomy autumn day, Odesa was filled with a special atmosphere \u2014 one of warmth, humanity, and inspiration. On October 6, the European Business Association hosted the presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d at the Museum of Modern Art of Odesa \u2014 an inspiring publication that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T07:24:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T07:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/558193161_10239237323849272_1968074805283792345_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/\",\"url\":\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/\",\"name\":\"[:ua]\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb[:en]Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2025-10-08T07:24:34+00:00\",\"dateModified\":\"2025-10-08T07:26:43+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb[:en]Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\",\"name\":\"Katia Chaikovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"caption\":\"Katia Chaikovska\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb[:en]Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/","og_locale":"en_US","og_type":"article","og_title":"Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d - European Business Association","og_description":"Even on a gloomy autumn day, Odesa was filled with a special atmosphere \u2014 one of warmth, humanity, and inspiration. On October 6, the European Business Association hosted the presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d at the Museum of Modern Art of Odesa \u2014 an inspiring publication that […]","og_url":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/","og_site_name":"European Business Association","article_published_time":"2025-10-08T07:24:34+00:00","article_modified_time":"2025-10-08T07:26:43+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/10\/558193161_10239237323849272_1968074805283792345_n.jpg","type":"image\/jpeg"}],"author":"Katia Chaikovska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia Chaikovska","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/","url":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/","name":"[:ua]\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb[:en]Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2025-10-08T07:24:34+00:00","dateModified":"2025-10-08T07:26:43+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/prezentatsiya-knygy-biznes-mizh-vijnoyu-ta-zhyttyam-war-life-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb","item":{"@type":"WebPage","name":"[:ua]\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043d\u0438\u0433\u0438 \u00ab\u0411\u0456\u0437\u043d\u0435\u0441 \u043c\u0456\u0436 \u0432\u0456\u0439\u043d\u043e\u044e \u0442\u0430 \u0436\u0438\u0442\u0442\u044f\u043c \/ WAR LIFE BUSINESS\u00bb[:en]Presentation of the book \u201cBusiness Between War and Life \/ WAR LIFE BUSINESS\u201d[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52","name":"Katia Chaikovska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","caption":"Katia Chaikovska"},"url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/678337"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=678337"}],"version-history":[{"count":2,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/678337\/revisions"}],"predecessor-version":[{"id":678351,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/678337\/revisions\/678351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/678344"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=678337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=678337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=678337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}