{"id":654722,"date":"2025-05-22T17:29:39","date_gmt":"2025-05-22T14:29:39","guid":{"rendered":"https:\/\/eba.com.ua\/?p=654722"},"modified":"2025-06-30T17:34:46","modified_gmt":"2025-06-30T14:34:46","slug":"komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv\/","title":{"rendered":"[:ua]\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0449\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u044f\u043a \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u0442\u0438 \u0456 \u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u0432\u043f\u043b\u0438\u0432[:en]Communications that deliver: how to plan and measure impact[:]"},"content":{"rendered":"<p><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-654723\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-225x300.jpg 225w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-768x1024.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-1152x1536.jpg 1152w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-488x650.jpg 488w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-525x700.jpg 525w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...-60x80.jpg 60w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05....jpg 1536w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-654724\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-225x300.jpg 225w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-768x1024.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-1152x1536.jpg 1152w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-488x650.jpg 488w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-525x700.jpg 525w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05..-60x80.jpg 60w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05...jpg 1536w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-654725\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-225x300.jpg 225w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-768x1024.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-1152x1536.jpg 1152w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-488x650.jpg 488w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-525x700.jpg 525w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05-60x80.jpg 60w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/22.05.jpg 1536w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<div>\n<p>How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office.<\/p>\n<\/div>\n<div>\n<p>\ud83d\udd39 Topic: \u201cCommunications that deliver: how to plan and measure impact.\u201d<\/p>\n<\/div>\n<div>\n<p>\ud83d\udd39 Participants included PR professionals, marketers, and reputation managers of companies and brands.<\/p>\n<\/div>\n<div>\n<p>\ud83d\udcac Key discussion points:<\/p>\n<ul>\n<li>PESO model and channel integration;<\/li>\n<li>why PR is a strategic function, not a marketing add-on;<\/li>\n<li>Barcelona Principles and other evaluation tools;<\/li>\n<li>essential vs. redundant elements in a communication strategy;<\/li>\n<li>common PR mistakes and how to avoid them.<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>\ud83c\udf99 Speaker \u2014 <strong>Valeriia Salivanchuk<\/strong>, PR consultant with international experience, former brand manager at Nebula (60+ million users), author of 1,000+ global media publications, speaker mentor at WebSummit, LEAP, and Collision.<\/p>\n<\/div>\n<div>\n<p>\ud83e\udd1d Thank you to everyone who joined \u2014 and a special thanks to Valeriia for a powerful and inspiring session!<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>How do we build communications that drive real results? This was the central theme on May 22 in Lviv at the PR Hub of the EBA Western Ukrainian Office. \ud83d\udd39 Topic: \u201cCommunications that deliver: how to plan and measure impact.\u201d \ud83d\udd39 Participants included PR professionals, marketers, and reputation managers of companies and brands. \ud83d\udcac Key [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":654723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communications that deliver: how to plan and measure impact - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/komunikatsiyi-shho-prynosyat-rezultat-yak-planuvaty-i-rahuvaty-vplyv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications that deliver: how to plan and measure impact - European Business Association\" \/>\n<meta property=\"og:description\" content=\"How do we build communications that drive real results? 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