{"id":650718,"date":"2025-06-13T15:02:45","date_gmt":"2025-06-13T12:02:45","guid":{"rendered":"https:\/\/eba.com.ua\/?p=650718"},"modified":"2025-07-29T13:09:04","modified_gmt":"2025-07-29T10:09:04","slug":"yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/","title":{"rendered":"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8840.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8840.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8840.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8836-scaled.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8836-scaled.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8836-scaled.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8841.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8841.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8841.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/657C25CC-825A-4102-9C53-E7911C04DA90.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/657C25CC-825A-4102-9C53-E7911C04DA90.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/657C25CC-825A-4102-9C53-E7911C04DA90.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8835-scaled.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8835-scaled.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8835-scaled.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p data-start=\"90\" data-end=\"379\">On 6 June in Lviv, the PR and Marketing Hubs of the EBA held a joint meeting \u2013 \u201cCommunications That Work\u201d. The event brought together marketing and communications experts to exchange experiences and discuss practical tools and approaches that deliver real results in both fields.<\/p>\n<p data-start=\"381\" data-end=\"566\">Participants had the opportunity to hear stories from leaders who build trust in their brands and maintain effective communications despite limited resources and high market turbulence.<\/p>\n<p data-start=\"568\" data-end=\"1075\">\ud83d\udd39 <strong data-start=\"571\" data-end=\"625\">Short Talk with Ulyana Kyrychuk, CEO of Milla Nova<\/strong><\/p>\n<p data-start=\"568\" data-end=\"1075\">In an open conversation with Mariyana Lutsyshyn, Head of the EBA Western Ukrainian Office, Ulyana Kyrychuk shared her branding philosophy \u2013 one centred on emotion rather than the product itself. \u201cWe don\u2019t sell dresses \u2013 we sell impressions,\u201d she noted. She also spoke about how the brand adapted during the full-scale invasion, when human-to-human communication became the key to building long-term trust with partners, employees, and customers.<\/p>\n<p data-start=\"1077\" data-end=\"1452\">\ud83d\udd39 <strong data-start=\"1080\" data-end=\"1131\">Panel Discussion: Communications Under Pressure<\/strong><\/p>\n<p data-start=\"1077\" data-end=\"1452\">The panel featured Oleksii Ohurtsov, CEO of Likarnya EXPERT, Tetiana Ovcharenko, Co-founder of the development company Moya Krayina, and Nazar Antonyk, Director of Development and Communications at Goodvalley. The session was moderated by Iryna Patsevko, Head of the PR Hub at the EBA\u2019s Western Ukrainian Office, EPAM.<\/p>\n<p data-start=\"1454\" data-end=\"1804\">Speakers discussed how reduced communications budgets have pushed businesses to be more creative and agile. Oleksii Ohurtsov stressed that without creativity, businesses simply cannot exist. Nazar Antonyk added that creativity must become part of the daily routine \u2014 only then can businesses not only survive during wartime but also grow and expand.<\/p>\n<p data-start=\"1806\" data-end=\"2133\">The discussion also covered crisis management and the role of crisis communications. Tetiana Ovcharenko highlighted the importance of keeping public promises and staying true to one\u2019s values, even during crises, as this forms the foundation for strong partnerships with government, communities, clients, and other stakeholders.<\/p>\n<p data-start=\"2135\" data-end=\"2476\">\ud83d\udd39 <strong data-start=\"2138\" data-end=\"2193\">Battle: PR vs Marketing \u2013 Who Deserves the Laurels?<\/strong><\/p>\n<p data-start=\"2135\" data-end=\"2476\">A lively \u201cface-off\u201d took place between Nataliia Ulynets, founder of Perfect PR and Chair of the EBA Marketing and Communications Committee, and Iryna Koshyk, Head of Employer Brand at SoftServe. The debate was moderated by Iryna Chuiko, Head of Communications and Research at EBA.<\/p>\n<p data-start=\"2478\" data-end=\"2494\">Topics included:<\/p>\n<ul data-start=\"2495\" data-end=\"2750\">\n<li data-start=\"2495\" data-end=\"2555\">\n<p data-start=\"2497\" data-end=\"2555\">What shapes reputation \u2013 the product or the communication?<\/p>\n<\/li>\n<li data-start=\"2556\" data-end=\"2622\">\n<p data-start=\"2558\" data-end=\"2622\">Who should lead mixed teams \u2013 the PR specialist or the marketer?<\/p>\n<\/li>\n<li data-start=\"2623\" data-end=\"2683\">\n<p data-start=\"2625\" data-end=\"2683\">What should and shouldn\u2019t be delegated to either function?<\/p>\n<\/li>\n<li data-start=\"2684\" data-end=\"2750\">\n<p data-start=\"2686\" data-end=\"2750\">Does a strong reputation always equal good business performance?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2752\" data-end=\"2978\">Although the PR side, represented by Nataliia Ulynets, claimed a narrow win, both speakers agreed that marketing and communications are equally critical to business success. Rather than competing, it\u2019s wiser to invest in both.<\/p>\n<p data-start=\"2980\" data-end=\"3133\" data-is-last-node=\"\" data-is-only-node=\"\">Throughout the event and during networking sessions, participants actively engaged in the discussion, asked questions, and shared their own case studies.<\/p>\n<p>We sincerely thank our partner Morshynska for supporting the event!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On 6 June in Lviv, the PR and Marketing Hubs of the EBA held a joint meeting \u2013 \u201cCommunications That Work\u201d. The event brought together marketing and communications experts to exchange experiences and discuss practical tools and approaches that deliver real results in both fields. Participants had the opportunity to hear stories from leaders who [&hellip;]<\/p>\n","protected":false},"author":33544,"featured_media":650719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5,10,22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How businesses build effective marketing and communications amid constant challenges - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How businesses build effective marketing and communications amid constant challenges - European Business Association\" \/>\n<meta property=\"og:description\" content=\"On 6 June in Lviv, the PR and Marketing Hubs of the EBA held a joint meeting \u2013 \u201cCommunications That Work\u201d. The event brought together marketing and communications experts to exchange experiences and discuss practical tools and approaches that deliver real results in both fields. Participants had the opportunity to hear stories from leaders who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T12:02:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T10:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8840.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"valeriia.diachok@eba.com.ua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"valeriia.diachok@eba.com.ua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/\",\"url\":\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/\",\"name\":\"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2025-06-13T12:02:45+00:00\",\"dateModified\":\"2025-07-29T10:09:04+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/afc2b62434325f60268e275c74c59dbe\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/afc2b62434325f60268e275c74c59dbe\",\"name\":\"valeriia.diachok@eba.com.ua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30342c74f5ab2e8b43c7c40c44a7a4df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30342c74f5ab2e8b43c7c40c44a7a4df?s=96&d=mm&r=g\",\"caption\":\"valeriia.diachok@eba.com.ua\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/valeriia-diachok-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/","og_locale":"en_US","og_type":"article","og_title":"How businesses build effective marketing and communications amid constant challenges - European Business Association","og_description":"On 6 June in Lviv, the PR and Marketing Hubs of the EBA held a joint meeting \u2013 \u201cCommunications That Work\u201d. The event brought together marketing and communications experts to exchange experiences and discuss practical tools and approaches that deliver real results in both fields. Participants had the opportunity to hear stories from leaders who [&hellip;]","og_url":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/","og_site_name":"European Business Association","article_published_time":"2025-06-13T12:02:45+00:00","article_modified_time":"2025-07-29T10:09:04+00:00","og_image":[{"width":960,"height":1280,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/06\/IMG_8840.jpg","type":"image\/jpeg"}],"author":"valeriia.diachok@eba.com.ua","twitter_card":"summary_large_image","twitter_misc":{"Written by":"valeriia.diachok@eba.com.ua","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/","url":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/","name":"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2025-06-13T12:02:45+00:00","dateModified":"2025-07-29T10:09:04+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/afc2b62434325f60268e275c74c59dbe"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/yak-biznes-stvoryuye-efektyvnyj-marketyng-ta-komunikatsiyi-v-umovah-postijnyh-vyklykiv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432","item":{"@type":"WebPage","name":"[:ua]\u042f\u043a \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432[:en]How businesses build effective marketing and communications amid constant challenges[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/afc2b62434325f60268e275c74c59dbe","name":"valeriia.diachok@eba.com.ua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/30342c74f5ab2e8b43c7c40c44a7a4df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30342c74f5ab2e8b43c7c40c44a7a4df?s=96&d=mm&r=g","caption":"valeriia.diachok@eba.com.ua"},"url":"https:\/\/eba.com.ua\/en\/author\/valeriia-diachok-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/650718"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/33544"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=650718"}],"version-history":[{"count":3,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/650718\/revisions"}],"predecessor-version":[{"id":660520,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/650718\/revisions\/660520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/650719"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=650718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=650718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=650718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}