{"id":608093,"date":"2024-11-07T10:58:51","date_gmt":"2024-11-07T08:58:51","guid":{"rendered":"https:\/\/eba.com.ua\/?p=608093"},"modified":"2024-12-10T11:02:25","modified_gmt":"2024-12-10T09:02:25","slug":"eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/","title":{"rendered":"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:]"},"content":{"rendered":"<p><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-608074 size-large\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-1024x569.png\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-1024x569.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-300x167.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-768x427.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-650x361.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-800x445.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12-125x70.png 125w, https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Regions_online_meeting-Dnipro-12.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>EBA Dnipro together with Natalya Babachenko, a communications expert, organized workshop to discuss the partnership of business and media. The participants were able to analyze their cases, which was incredibly useful.<\/p>\n<p>Therefore, a free partnership is possible between business and media, if the business offers material that is really worth attention:<\/p>\n<ul>\n<li><strong>Interesting content and expert comments<\/strong> &#8211; if the company has experts who can share knowledge on relevant topics.<\/li>\n<li><strong>Exclusive news<\/strong> &#8211; special achievements, new projects, research that may interest the media audience.<\/li>\n<\/ul>\n<p>However, for greater coverage or direct promotion of business news, companies still need a budget. The interaction, which is based on a commercial basis, allows the media to allocate more time and resources to quality coverage.<\/p>\n<p>Our expert advised to build friendly relations with several local media, because critical reputational situations can happen at any minute, and you will need to act in such cases ahead of time.<\/p>\n<p>We are sincerely grateful to Natasha Babachenko for the hospitable reception at the studio and insights for our companies.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Dnipro together with Natalya Babachenko, a communications expert, organized workshop to discuss the partnership of business and media. The participants were able to analyze their cases, which was incredibly useful. Therefore, a free partnership is possible between business and media, if the business offers material that is really worth attention: Interesting content and expert [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":608077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Dnipro together with Natalya Babachenko, a communications expert, organized workshop to discuss the partnership of business and media. The participants were able to analyze their cases, which was incredibly useful. Therefore, a free partnership is possible between business and media, if the business offers material that is really worth attention: Interesting content and expert [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T08:58:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T09:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Dnipro_1_10122024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/\",\"url\":\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/\",\"name\":\"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2024-11-07T08:58:51+00:00\",\"dateModified\":\"2024-12-10T09:02:25+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\",\"name\":\"Katia Chaikovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"caption\":\"Katia Chaikovska\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/","og_locale":"en_US","og_type":"article","og_title":"EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media - European Business Association","og_description":"EBA Dnipro together with Natalya Babachenko, a communications expert, organized workshop to discuss the partnership of business and media. The participants were able to analyze their cases, which was incredibly useful. Therefore, a free partnership is possible between business and media, if the business offers material that is really worth attention: Interesting content and expert [&hellip;]","og_url":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/","og_site_name":"European Business Association","article_published_time":"2024-11-07T08:58:51+00:00","article_modified_time":"2024-12-10T09:02:25+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2024\/12\/Dnipro_1_10122024.png","type":"image\/png"}],"author":"Katia Chaikovska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia Chaikovska","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/","url":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/","name":"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2024-11-07T08:58:51+00:00","dateModified":"2024-12-10T09:02:25+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/eba-dnipro-workshop-partnerstvo-za-groshi-i-bez-yak-biznesu-spivpratsyuvaty-z-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430","item":{"@type":"WebPage","name":"[:ua]EBA Dnipro Workshop: \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0433\u0440\u043e\u0448\u0456 \u0456 \u0431\u0435\u0437 \u2013 \u044f\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430[:en]EBA Dnipro Workshop: Partnership for Money and Without \u2013 How Businesses Can Collaborate with the Media[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52","name":"Katia Chaikovska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","caption":"Katia Chaikovska"},"url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/608093"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=608093"}],"version-history":[{"count":1,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/608093\/revisions"}],"predecessor-version":[{"id":608095,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/608093\/revisions\/608095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/608077"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=608093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=608093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=608093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}