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For now, most part of banking market is on the stage of AI research and in two-three years one could see results of this work. \u00a0However, there are five directions in which to use AI is already more profitable for banks. Head of Digital \u201cOTP BANK\u201d JCS Maksym Volchenko<\/strong> told about this during round-table \u201cHow AI is changing Ukrainian banks\u201d, which \u201cFinancial club\u201d held.<\/p>\n \u201cCybersecurity and fight against fraud are on the first place. There are fraud`s steps, steps for protection from frauds and there are new fraud`s steps. That\u2019s why antifraud should be proactive. And for now machine learning is most effective, because it allows to have models with endless parameters quantity\u201d,<\/em> – Maksym Volchenko said.<\/p>\n He named optimization of work with knowledge bases and usage of generating AI as the second direction.<\/p>\n In his words, usage of AI for prognosing is also important thing from the business perspective.<\/p>\n \u201cForth direction is a personalization of offers, which banks could propose to their clients. Fifth is a scoring, about which everybody are talking right now. According to European data, speed of customer`s engagement is growing on 15-18% when transitioning on scoring AI models. It will be difficult to do, but who will do it first, would change the market and the other banks will reach for him\u201d,<\/em> – Maksym Volchenko believe.<\/p>\n At the same time, he emphasized, that security of using cloud services stays as challenge for everyone. \u201cOther risk is usage AI not within organization, but for personal operational work. There is a lot IT-companies which already are blocking access to the the ChatGPT, Gemini, other services. Services helps to write code, but code gets into somewhere outside and what is happening with it is unknown, this are potential risks. Plus there are risks of keeping of commercial secret\u201d,<\/em> – expert noted.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" For now, most part of banking market is on the stage of AI research and in two-three years one could see results of this work. \u00a0However, there are five directions in which to use AI is already more profitable for banks. Head of Digital \u201cOTP BANK\u201d JCS Maksym Volchenko told about this during round-table \u201cHow […]<\/p>\n","protected":false},"author":4489,"featured_media":555332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[24,23],"tags":[],"yoast_head":"\n