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On March 6, 2024, an online meeting of the EBA Odesa PR & Marketing HUB on the topic: “Communication strategy during war: what should be the voice of business” was held. The war forced a review of approaches to the formation of communication strategies: business positioning, coordination of actions between brands, government structures and the public become especially important.<\/p>\n
Resistance to destructive informational influences, creation of messages with valuable content have become an integral part of strategies in military realities. The speaker at the event was Alina Onika, Head of the EBA Odesa PR & Marketing hub, director of RDS communications, manages the “Nashe Place” and “Gourmet Roads” projects.<\/p>\n
At the event, various approaches to shaping the voice of business during the war were discussed. From open statements to empathetic initiatives, the discussion focused on how brands can express their views and support the community while remaining honest and authentic. Alina Onika shared her own experience of managing communications in crisis situations and highlighted important aspects of interaction with the mass media and employees in conditions of instability.<\/p>\n
We also considered the question of what the voice of business should be in the conditions of a military conflict through the prism of real cases and experience from the RDS company.<\/p>\n
The voice of business in times of war becomes not just a tool, but also an important component of the future, where enterprises interact with society to jointly achieve stability and well-being. Therefore, we would like to express our sincere thanks to Alina for the useful content and to the participants for their active participation in this discussion.<\/p>\n
Thank you for participation in our event. We are convinced that discussion will inspire us to create effective and meaningful communication strategies in all conditions.<\/p>\n
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On March 6, 2024, an online meeting of the EBA Odesa PR & Marketing HUB on the topic: “Communication strategy during war: what should be the voice of business” was held. The war forced a review of approaches to the formation of communication strategies: business positioning, coordination of actions between brands, government structures and the […]<\/p>\n","protected":false},"author":4489,"featured_media":539415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,11],"tags":[],"yoast_head":"\n