{"id":505772,"date":"2023-10-12T12:58:13","date_gmt":"2023-10-12T09:58:13","guid":{"rendered":"https:\/\/eba.com.ua\/?p=505772"},"modified":"2023-12-08T13:47:21","modified_gmt":"2023-12-08T11:47:21","slug":"robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/","title":{"rendered":"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:]"},"content":{"rendered":"

<\/p>\n

\n\t
\n\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\n\t\t\t
\n\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t01<\/span>\/<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\tPhoto: <\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t<\/div>\n\n\t\t\t
<\/div>\n\n\t\t<\/div>\n\n\t\t<\/span>\n\n\t<\/div>\n<\/div>\n

 <\/p>\n

It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation – what are its characteristics, where does it live, what are the levels of reputation, how does it work, what business indicators does it correlate with and what does it influence.<\/p>\n

These and other practical issues of reputation management were the focus of the EBA Marketing and PR Committee’s meeting “Working with Reputation: Basics and New Challenges” on October 10. Together with Natalia Ulynets, Founder and Director of Perfect PR Communications Agency<\/strong>, we discussed the intricacies and mechanisms of reputation building, reputational virtues, and the rules of dealing with crises and the peculiarities of communication in wartime.<\/p>\n

We are sincerely grateful to Natalia Ulynets and the Perfect PR team for their partnership and long-term cooperation, and to all the guests of the event for the great company and discussion!<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

  It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation – what are its characteristics, where does it live, what are the levels of reputation, how does it work, […]<\/p>\n","protected":false},"author":4489,"featured_media":505809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5],"tags":[],"yoast_head":"\nWorking with reputation: basics and new challenges - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Working with reputation: basics and new challenges - European Business Association\" \/>\n<meta property=\"og:description\" content=\"  It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation – what are its characteristics, where does it live, what are the levels of reputation, how does it work, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T09:58:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T11:47:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2023\/10\/DSC_5597.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/\",\"url\":\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/\",\"name\":\"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2023-10-12T09:58:13+00:00\",\"dateModified\":\"2023-12-08T11:47:21+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\",\"name\":\"Katia Chaikovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"caption\":\"Katia Chaikovska\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/","og_locale":"en_US","og_type":"article","og_title":"Working with reputation: basics and new challenges - European Business Association","og_description":"  It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation – what are its characteristics, where does it live, what are the levels of reputation, how does it work, […]","og_url":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/","og_site_name":"European Business Association","article_published_time":"2023-10-12T09:58:13+00:00","article_modified_time":"2023-12-08T11:47:21+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2023\/10\/DSC_5597.jpg","type":"image\/jpeg"}],"author":"Katia Chaikovska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia Chaikovska","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/","url":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/","name":"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2023-10-12T09:58:13+00:00","dateModified":"2023-12-08T11:47:21+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/robota-z-reputatsiyeyu-osnovy-ta-novi-vyklyky\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438","item":{"@type":"WebPage","name":"[:ua]\u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e: \u043e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043d\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438[:en]Working with reputation: basics and new challenges[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52","name":"Katia Chaikovska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","caption":"Katia Chaikovska"},"url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/505772"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=505772"}],"version-history":[{"count":4,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/505772\/revisions"}],"predecessor-version":[{"id":521646,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/505772\/revisions\/521646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/505809"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=505772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=505772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=505772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}