The EBA Odesa Sales School<\/a><\/strong> continues despite the start of hostilities and has somewhat transformed its program to take into account the new conditions of doing business in Ukraine.<\/p>\nThus, in the second session on April 14, 2022<\/strong>, participants developed self-help techniques in order to normalize the moral and psychological state, updated information on the rules of sales in the new conditions, learned how to start\/continue communication with clients, understand what the military model of the economy in the country means and how to work in this case. Olga Antonova<\/strong>, the trainer of the course, paid special attention to the trends of sales and marketing, communication in sales and worked on mistakes when doing homework.<\/p>\nIn particular, among the key trends<\/strong> that await sellers in the near future:<\/p>\n\n- Emphasis on environmental friendliness (people are interested in how something is now produced or sold, how environmentally friendly you are – in your communications on social networks and messengers, etc.).<\/li>\n
- Artificial intelligence and personalized sales (customers want more personalized appeals, less bureaucracy and simplified procedures for themselves).<\/li>\n
- B2B and B2C sales will soon be irrelevant, the future is of D2C – buying directly from manufacturers of goods or services (refusal to buy from distributors).<\/li>\n
- Influence marketing.<\/li>\n
- Video content.<\/li>\n<\/ul>\n
We look forward to the next lessons of the course and pray that Peace reigns in Ukraine! Glory to Ukraine!<\/p>\n
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