{"id":395123,"date":"2022-02-10T12:43:59","date_gmt":"2022-02-10T10:43:59","guid":{"rendered":"https:\/\/eba.com.ua\/?p=395123"},"modified":"2022-02-11T13:26:47","modified_gmt":"2022-02-11T11:26:47","slug":"yak-my-prodayemo-i-chy-treba","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/yak-my-prodayemo-i-chy-treba\/","title":{"rendered":"[:ua]\u042f\u043a \u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0454\u043c\u043e \u0456 \u0447\u0438 \u0442\u0440\u0435\u0431\u0430?[:en]How do we sell and do we have to?[:]"},"content":{"rendered":"<p><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2022\/02\/skryn-modul-1-shkola-prodazh-1024x520.png\" alt=\"\" width=\"1024\" height=\"520\" \/><\/p>\n<p>On February 10, the <strong><a href=\"https:\/\/eba.com.ua\/en\/event\/shkola-prodazhiv-z-asotsiatsiyeyu-v-odesi-onlajn-kurs-2022-01-19-12-24\/\">EBA Odesa Sales School<\/a><\/strong> was started.<\/p>\n<p>\u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043a\u0443\u0440\u0441 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0443\u0441\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u201c\u0442\u043e\u043d\u043a\u043e\u044e \u043d\u0438\u0442\u043a\u043e\u044e\u201d \u0447\u0435\u0440\u0435\u0437 \u0432\u0441\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u0438\u043c\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0433\u0456\u0434\u043d\u0456 \u0434\u0456\u0457, \u044f\u043a\u0456 \u0432\u0435\u0434\u0443\u0442\u044c \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u044e\u0442\u044c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438. \u041d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u0437\u0430\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u043a\u0440\u043e\u043a\u0438 \u043f\u043e \u0435\u0442\u0430\u043f\u0430\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0434\u0456\u0439 \u0432\u0430\u0448\u0438\u0445 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432.<\/p>\n<p>As the online course is focused on learning to sell consciously, the &#8220;thin thread&#8221; throughout the program will be systematic and worthy actions that lead to sales and improve communication with customers. Training will help you implement consistent and effective steps in the sales stages, as well as increase the value of your employees&#8217; actions.<\/p>\n<p>At the first lesson, trainer <strong>Olha Antonova<\/strong> got acquainted with the participants and told about the sales base: <strong>4 strategies to increase sales, triangle, stages, tools, skills<\/strong>. In turn, all participants were in active interaction and during the lecture performed the tasks set by the coach.<\/p>\n<p>In addition, we talked about the world moving to a low touch economy. Thus, reducing the physical interaction between consumers and suppliers of goods and services is an important constraint and at the same time an opportunity for business. During this period, consumer habits are actively changing.<\/p>\n<p><strong>Useful theses that should be kept in focus of attention:<\/strong><\/p>\n<ul>\n<li>Selling is a dialogue about values.<\/li>\n<li>People buy emotions.<\/li>\n<li>Selling is a solution to a problem, a customer&#8217;s task.<\/li>\n<li>The purpose of communication is feedback.<\/li>\n<\/ul>\n<p>Today we see how communications continue to transform into a universal, multidimensional and much-needed profession of the future. Therefore, currently training and development in this area are in high demand.<\/p>\n<p>Join the next classes of the course! Thank you for your attention!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>On February 10, the EBA Odesa Sales School was started. \u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043a\u0443\u0440\u0441 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0443\u0441\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u201c\u0442\u043e\u043d\u043a\u043e\u044e \u043d\u0438\u0442\u043a\u043e\u044e\u201d \u0447\u0435\u0440\u0435\u0437 \u0432\u0441\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u0438\u043c\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0433\u0456\u0434\u043d\u0456 \u0434\u0456\u0457, \u044f\u043a\u0456 \u0432\u0435\u0434\u0443\u0442\u044c \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u044e\u0442\u044c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438. \u041d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u0437\u0430\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u043a\u0440\u043e\u043a\u0438 \u043f\u043e \u0435\u0442\u0430\u043f\u0430\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0434\u0456\u0439 \u0432\u0430\u0448\u0438\u0445 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432. [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":395153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do we sell and do we have to? - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/yak-my-prodayemo-i-chy-treba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do we sell and do we have to? - European Business Association\" \/>\n<meta property=\"og:description\" content=\"On February 10, the EBA Odesa Sales School was started. \u041e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043a\u0443\u0440\u0441 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0443\u0441\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u201c\u0442\u043e\u043d\u043a\u043e\u044e \u043d\u0438\u0442\u043a\u043e\u044e\u201d \u0447\u0435\u0440\u0435\u0437 \u0432\u0441\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u0438\u043c\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0433\u0456\u0434\u043d\u0456 \u0434\u0456\u0457, \u044f\u043a\u0456 \u0432\u0435\u0434\u0443\u0442\u044c \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u044e\u0442\u044c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438. \u041d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u0437\u0430\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u043a\u0440\u043e\u043a\u0438 \u043f\u043e \u0435\u0442\u0430\u043f\u0430\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0434\u0456\u0439 \u0432\u0430\u0448\u0438\u0445 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432. 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