results<\/a><\/strong> of the survey on marketing and PR trends. Thus, the Committee members name the following as the main factors that will affect their work in 2022: personalization, omnichannel, emotionality, digitalization, brand collaboration, sustainability, hybrid format, development of “niche” social networks, e-commerce growth, pandemic impact, video content, influencers, the fight for talent, the development of corporate media and UGC.<\/span><\/p>\nThe invited speakers –\u00a0<\/span>Maryna Solovyova<\/span><\/strong>, an expert in sustainable communications, and\u00a0<\/span>Valeria Tolochyna<\/span><\/strong>, Chief Marketing Officer of MEGOGO – helped us to break down these trends. Each of them emphasized the sustainability of communications and a balanced approach to popular tendencies. Thus, Maryna Solovyova recommended that all business communications can be sorted by 17 UN Sustainable Development Goals and used as a coordinate system to identify strengths and weaknesses.<\/span><\/p>\nAccording to\u00a0<\/span>Valeria Tolochyna, creating less noise in times of information saturation is also about sustainability. In recent years, information noise has reached a boiling point and it has become much harder for brands to gain attention. So, it is worth thinking about reducing the number of communications in favor of their quality. In addition, we asked the speakers for recommendations on how to communicate when there is information overload, lack of resources, and other challenges of 2022. Key tips are to keep the common sense, adequately assess capabilities, get together, be authentic, and not fear to say no.<\/span><\/p>\nWe thank the guests for their active participation and interesting Q&A session on anti-trends, offline\/online development, communication failures in 2021, and formats of the future. We were sincerely glad to see each guest and look forward to preparing for new meetings this year.<\/span><\/p>\nWe are also grateful to our wonderful speakers, as well as friends who helped make the event special: the main partner of the event \u2013 Winner, the location partner \u2013 MacPaw Space, catering partner \u2013 La Famiglia Catering, drinks & water partners \u2013 Carlsberg Ukraine, Koblevo, Morshynska, and Borjomi.<\/span><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
The EBA PR & Marketing Committee started the new season of meetings last week. We were very pleased to see all the participants, as this is the first time in two years that we managed to gather offline as the Committee to discuss the latest industry news and communicate in an informal way. At […]<\/p>\n","protected":false},"author":23406,"featured_media":392294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5,13],"tags":[],"yoast_head":"\n
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