View the presentation<\/a><\/strong><\/p>\nAt the same time, marketers plan to focus on the development of digital channels (75% of respondents), brand awareness (69%), search for new activation platforms (47%). And communicators see enhancement of brand awareness and presence in the information field (73%), reputation building (47%), and development of internal communications (36%) as their main priorities.
\nWe learned from the companies about their plans for budgeting and the PR\/marketing team for 2022. Thus, almost half of the companies, namely 49% will increase the budget for marketing and PR, another 22% said that it will remain unchanged or be distributed to other channels, and only 3% of companies will reduce the budget.<\/p>\n
One-third of the companies, namely 32%, will hire new people for their PR\/marketing team, while 61% will continue to work in the same position, and the positive thing is that only 3% will be forced to reduce staff. The other 61% will involve agencies that provide PR\/marketing services.<\/p>\n
Respondents ranked SMM, video, media, events, and SEO as the top 5 most popular tools this year. The main trends that will continue to affect the work of companies in 2022, experts name personalization, digitalization, omnichannel development, increased share of video content, focus on CSR, and more. One in five companies plans to use VR \/ AR technology and artificial intelligence in their communications.<\/p>\n
For reference:<\/em><\/p>\n135 specialists of EBA member companies took part in the survey, of which 52% were PR specialists, 44% were marketing specialists, and 4% were CSR specialists.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
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