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Company Growth Prompts New Roles and Responsibilities for Existing Team<\/em><\/p>\n October 7th, 2021. Global digital commerce specialist Astound Commerce with engineering centers and a team of about 900 IT specialists in five Ukrainian cities announced today a series of global and local market leadership appointments, in a move that reflects the company\u2019s need for scalable expansion in the face of extraordinary growth. This organizational change is expected to dramatically benefit Astound\u2019s clients, partners, and people, enabling the company to offer more-innovative solutions and services, and to bring them to market more broadly and more quickly.<\/strong><\/p>\n On the heels of bringing on board Thomas Spellios as Chief Financial Officer and Matthew Barker as Chief People Officer this summer, Astound has now created the roles of Chief Strategy Officer, Chief Solutions Officer, and Chief Revenue Officer\u2014with Astound cofounders Igor Gorin and Ilya Vinogradsky becoming Chief Strategy Officer and Chief Solutions Officer, respectively. Terry Hunter, most recently CEO of Astound Commerce UK, will take the reins as Chief Revenue Officer. These C-suite leaders will report into Astound Global CEO Michael Kahn.<\/p>\n Astound\u2019s in-market leadership will remain consistent and strong, with Vanessa Cartwright becoming CEO of Astound Commerce North America, Samuel Cane becoming the Managing Director of Astound Commerce UK, Lars Feldscher continuing in his role as CEO of Astound Commerce DACH, and David O\u2019Sullivan continuing in his role as Managing Director of Astound Commerce MENA. These four established Astound leaders are deeply committed to strengthening client and partner relationships in the markets they have long served, and all will report to Chief Revenue Officer Terry Hunter\u2014signaling a move away from a franchise model to a global platform for growth.<\/p>\n \u201cIn response to this critical moment in the history of the company, we realized we needed this change to our structure to create greater alignment, collaboration, and scale to go and grow,\u201d<\/em> said Kahn<\/strong>. \u201cIt\u2019s a shift that also profoundly benefits our people and fuels our efforts to make Astound an employer destination of choice in the digital commerce space.\u201d<\/em><\/p>\n \u201cThis organizational change underscores that we are constantly adapting and investing into our people, infrastructure, and accelerated growth,\u201d<\/em> said Chief Solutions Officer Ilya Vinogradksy<\/strong>. \u201cWe aim to provide aligned, agile, and flexible strategic solutions covering all our capabilities, as part of our commitment to maximize business value for our clients.\u201d<\/em><\/p>\n As Chief Solutions Officer, Vinogradksy will oversee solutions management and resourcing, while Chief Strategy Officer Igor Gorin will focus on corporate strategy, acquisitions, and investments. Chief Revenue Officer Terry Hunter will focus on go-to-market sales, marketing, practices, and products.<\/p>\n This latest milestone in the company\u2019s North Star plan, launched in the beginning of 2020 with the aim of making Astound the global market leader in digital commerce, follows the May announcement of a major investment in the future of Astound by Los Angeles\u2013<\/em>based RLH Equity Partners. That investment fueled Astound\u2019s efforts to expand its capabilities and global footprint, and the restructuring announced today significantly accelerates progress toward that goal.<\/p>\n * * *<\/p>\n